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SEO Report for oakland.edu

January 17, 2020 4:44 AM
Desktop screen Desktop screenshot for oakland.edu

SEO SCORE

Favicon for oakland.eduoakland.edu
45

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Category
Education  >  College / Graduate School
• Online since
November 22, 1988 (explore Wayback Machine)
• Age
32 years, 12 days
• Alexa Rank
#35.946, oakland.edu is in the world's top 50.000 websites!
• Owner
Oakland University (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on May 7, 2020.
Title Tag
Oakland University
Length: 18 (recommended: 10 to 70)
Meta Description
Oakland University is a top-rated academic institution in southeast Michigan offering 132 bachelor’s degree programs and 124 graduate degree and certificate programs.
Length: 176 (recommended: 50 to 160)
Google preview
Desktop Version

Oakland University

https://oakland.edu

Oakland University is a top-rated academic institution in southeast Michigan offering 132 bachelor’s degree programs and 124 graduate degree and certificat...

Mobile Version

Favicon for oakland.edu https://oakland.edu

Oakland University

Oakland University is a top-rated academic institution in southeast Michigan offering 132 bachelor’s degree programs and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by oakland.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Oakland University Confidence: 88% Arrow up

Oakland University (OU) is a public university located in the cities of Auburn Hills and Rochester Hills, Michigan.

Situated on a campus, it was co-founded by Matilda Dodge Wilson and John A. Hannah.

It is the only major research university in Oakland County, from which the school derives its name, and it serves much of the Metro Detroit region.

The Carnegie Foundation for the Advancement of Teaching has classified OU as a Doctoral Research University.

Southeast Michigan Confidence: 74% Arrow up

Southeast Michigan, also called Southeastern Michigan, is a region in the Lower Peninsula of the U.S. state of Michigan that is home to a majority of the state's businesses and industries as well as slightly over half of the state's population, most of whom are concentrated in Metro Detroit.

Academic degree Confidence: 70% Arrow up

An academic degree is a qualification awarded on successful completion of a course of study in higher education, normally at a college or university.

These institutions commonly offer degrees at various levels, typically including bachelor's, master’s and doctorates, often alongside other academic certificates, and professional degrees.

The most common undergraduate degree is the bachelor's degree, although in some countries lower qualifications are titled degrees (e.g. associate degrees in the US or foundation degrees in the UK) while in others a higher-level first degree is more usual.

Postgraduate education Confidence: 69% Arrow up

Postgraduate education, or graduate education in North America, involves learning and studying for academic or professional degrees, academic or professional certificates, academic or professional diplomas, or other qualifications for which a first or bachelor's degree generally is required, and it is normally considered to be part of higher education.

In North America, this level is generally referred to as graduate school (or sometimes colloquially as grad school).

WEBSITE SPEED

oakland.edu website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

77%

oakland.edu is faster than approximately 77 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #35.946 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for oakland.edu

Daily visitors by country

  • oakland.edu daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (84.7%)
  • Flaf icon for other countryOthers (15.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #7.765
Flag for IndiaIndia #161.304
Flag for MalaysiaMalaysia #15.187

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How oakland.edu looks like on a mobile device such as an iPhone.

Tablet
How oakland.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #101010
  • 17% #f0f0f0
  • 12% #ffffff
  • 8% #e0e0d0
  • 4% #e0f0f0
  • 4% #202020
  • 4% #000000
  • 3% #e0d0c0
  • 3% #606060
  • 3% #807050
  • 3% #e0f0ff
  • 2% #908060

Text/code ratio

oakland.edu's text/code ratio is 9.21%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.21%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 0
  • <H3> 3
  • <H4> 3
  • <H5> 6
  • <H6> 5
<H1>
Top level heading
Events
News
<H3>
3rd level heading
Oakland university cultivates the full potential of a diverse and inclusive community. as a public doctoral institution, we impact michigan and the world through education, research, scholarship and creative activity.
Oakland university offers 277 degree and certificate programs with more than 19,000 students currently enrolled. a public university situated on 1,443 acres, ou spans two thriving cities, auburn hills and rochester hills, in southeast michigan.
ın 1957, matilda dodge wilson donated her estate to establish what is now oakland university. the estate includes the national historic landmark meadow brook hall, which matilda built with her second husband alfred wilson from 1926-29.
<H4>
4th level heading
Find your future
Overachievers thrive at ou. students conduct research as early as their freshman year, gain global perspectives studying abroad, compete in division ı athletics, lead student orgs, perform on stage and learn without limits.
Matilda was inspired by steel pioneer and philanthropist andrew carnegie, quoting him that she wanted to provide "ladders upon which the aspiring can rise."
<H5>
5th level heading
Back (6)
<H6>
6th level heading
Fall 2019 commencements
Engineering and computer science day
College credit advising day
Business day
Go for the gold
Alt attributes Arrow up

We found 41 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on oakland.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 11/22/1988 32 years, 12 days ago
Last Modified 09/26/2019 1 year, 2 months, 10 days ago
Expiration Date 07/31/2020 Expired

SERVER

Server map
  • Service Provider (ISP)
  • Merit Network Inc.
  • IP Address
  • 141.210.5.108
  • Country
  • Flag for United StatesUnited States
  • Region
  • Michigan , Rochester
  • Latitude and Longitude
  • 42.6626 : -83.1837

OWNER

The owner's whois contact information is public.
Organization
Oakland University
Address
University Technology Services 220 Dodge Hall of Engineering
City
Rochester
Zip
48309
State
MI
Country
USA
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