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SEO Report for oregonzoo.org

November 19, 2019 7:46 AM
Desktop screen Desktop screenshot for oregonzoo.org

SEO SCORE

Favicon for oregonzoo.orgoregonzoo.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Pets
• Online since
December 7, 1998 (explore Wayback Machine)
• Age
21 years, 4 months, 4 days
• Alexa Rank
#476.260, oregonzoo.org is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by COMODO CA Limited is valid from September 21, 2017 to September 21, 2020.
Title Tag
Welcome to the Oregon Zoo
Length: 25 (recommended: 10 to 70)
Meta Description
Welcome to the Oregon Zoo, the wildest place in Oregon. On 64 acres in the West Hills of Portland, the zoo is a world community of animals and humans, at the forefront of animal care, conservation and wildlife education.
Length: 220 (recommended: 50 to 160)
Google preview
Desktop Version

Welcome to the Oregon Zoo

https://oregonzoo.org

Welcome to the Oregon Zoo, the wildest place in Oregon. On 64 acres in the West Hills of Portland, the zoo is a world community of animals and humans, at the forefro...

Mobile Version

Favicon for oregonzoo.org https://oregonzoo.org

Welcome to the Oregon Zoo

Welcome to the Oregon Zoo, the wildest place in Oregon. On 64 acres in the West Hills of Portland, the zoo is a world community of...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by oregonzoo.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Oregon Zoo Confidence: 88% Arrow up

The Oregon Zoo, formerly the Washington Park Zoo, is a zoo in Portland, the largest city in the U.S. state of Oregon.

Located southwest of Downtown Portland, the zoo is inside Portland's Washington Park, and includes the narrow gauge Washington Park & Zoo Railway that connects to the International Rose Test Garden inside the park.

Opened in 1888 after a private animal collector donated his animals to the City of Portland, the zoo is now owned by the regional Metro government.

West Hills, Los Angeles Confidence: 78% Arrow up

West Hills is a residential and commercial neighborhood in the western San Fernando Valley region of Los Angeles, California.

The percentage of residents aged 35 and older is among the highest in Los Angeles County.

Portland, Oregon Confidence: 70% Arrow up

Portland is a port and the largest city in the U.S. state of Oregon and the seat of Multnomah County.

It is in the Willamette Valley region of the Pacific Northwest, at the confluence of the Willamette and Columbia Rivers.

The city covers and had an estimated population of 632,309 in 2015, making it the 26th most populous city in the United States.

Approximately 2,389,228 people live in the Portland metropolitan statistical area (MSA), the 23rd most populous MSA in the United States.

Its Combined Statistical Area (CSA) ranks 17th with a population of 3,022,178.

Roughly 60% of Oregon's population resides within the Portland metropolitan area.

WEBSITE SPEED

oregonzoo.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

85%

oregonzoo.org is faster than approximately 85 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #476.260 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for oregonzoo.org

Daily visitors by country

  • oregonzoo.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (52.1%)
  • Flaf icon for other countryOthers (47.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #173.880

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How oregonzoo.org looks like on a mobile device such as an iPhone.

Tablet
How oregonzoo.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #000000
  • 24% #a0a030
  • 6% #102080
  • 2% #100000
  • 2% #b0b050
  • 1% #2030a0
  • 1% #001060
  • 1% #1030b0
  • 1% #808040
  • 1% #101040
  • 1% #000010
  • 1% #807020

Text/code ratio

oregonzoo.org's text/code ratio is 5.39%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.39%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 13
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Oregon zoo
<H2>
2nd level heading
Search form (2)
Zoo news (2)
Double the cuteness: zoo welcomes second red panda (2)
Zoo hacks: 6 pro tips for a luminous zoolights experience (2)
New 'primate forest' begins to take shape (2)
<H3>
3rd level heading
Brewlights (2)
Orrc turkey trot
Alt attributes Arrow up

We found 25 images on this website.
23 ALT attributes are missing on your image tags. The issue affects 17 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on oregonzoo.org https://www.oregonzoo.org/sites/default/files/2012/12/28/H_ZooLights_blur.jpg 1
Image with missing alt attribute found on oregonzoo.org https://www.oregonzoo.org/sites/default/files/styles/beanslide-960/public/beanslide/H_california-con... 2
Image with missing alt attribute found on oregonzoo.org https://www.oregonzoo.org/sites/default/files/styles/beanslide-960/public/H_Oregon%20Zoo%20ZooLights... 2
Image with missing alt attribute found on oregonzoo.org https://www.oregonzoo.org/sites/default/files/styles/beanslide-960/public/beanslide/H_Mei-Mei-red-pa... 1
Image with missing alt attribute found on oregonzoo.org https://www.oregonzoo.org/sites/default/files/styles/beanslide-960/public/H_Pacific-lamprey-swimming... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 23 images on oregonzoo.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.420
  • Likes 191
  • Shares 2.131
  • Comments 98
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 12/07/1998 21 years, 4 months, 4 days ago
Last Modified 03/06/2018 2 years, 1 month, 4 days ago
Nameservers Arrow up
Host IP Address Country
ns-1229.awsdns-25.org 205.251.196.205 Flag for United StatesUnited States
ns-126.awsdns-15.com 205.251.192.126 Flag for United StatesUnited States
ns-806.awsdns-36.net 205.251.195.38 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.36.131.229
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676

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