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SEO Report for zsl.org

November 22, 2019 2:59 PM
Desktop screen Desktop screenshot for zsl.org

SEO SCORE

Favicon for zsl.orgzsl.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Pets
• Online since
December 10, 1996 (explore Wayback Machine)
• Age
23 years, 9 months, 18 days
• Alexa Rank
#196.102, zsl.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 1, 2020.
Title Tag
Zoological Society of London (ZSL) - UK Zoos & Animal Conservation
Length: 70 (recommended: 10 to 70)
Meta Description
The Zoological Society of London (ZSL) is a charity devoted to the worldwide conservation of animals and their habitats. Visit London Zoo and Whipsnade Zoo.
Length: 156 (recommended: 50 to 160)
Google preview
Desktop Version

Zoological Society of London (ZSL) - UK Zoos & Animal Conservation

https://zsl.org

The Zoological Society of London (ZSL) is a charity devoted to the worldwide conservation of animals and their habitats. Visit London Zoo and Whipsnade Zoo.

Mobile Version

Favicon for zsl.org https://zsl.org

Zoological Society of London (ZSL) - UK Zoos & Animal Conservation

The Zoological Society of London (ZSL) is a charity devoted to the worldwide conservation of animals and their habitats. Visit Lon...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
abstract The Zoological Society of London (ZSL) is a charity devoted to the worldwide conservation of animals and their habitats....
viewport width=device-width, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by zsl.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Whipsnade Zoo Confidence: 91% Arrow up

ZSL Whipsnade Zoo, formerly known as Whipsnade Wild Animal Park, is a zoo and safari park located at Whipsnade, near Dunstable in Bedfordshire, England.

It is one of two zoos (the other being ZSL London Zoo in Regent's Park, London) that are owned by the Zoological Society of London (ZSL), a charity devoted to the worldwide conservation of animals and their habitats.

London Zoo Confidence: 91% Arrow up

London Zoo is the world's oldest scientific zoo.

It was opened in London on April 27, 1828, and was originally intended to be used as a collection for scientific study.

In 1832 the animals of the Tower of London menagerie were transferred to the zoo's collection.

It was eventually opened to the public in 1847.

Today it houses a collection of 698 species of animals, with 20,166 individuals, making it one of the largest collections in the United Kingdom.

The zoo is sometimes called Regent's Zoo.

Zoological Society of London Confidence: 85% Arrow up

The Zoological Society of London (ZSL) is a charity devoted to the worldwide conservation of animals and their habitats.

It was founded in 1826.

Conservation biology Confidence: 81% Arrow up

Conservation biology is the management of nature and of Earth's biodiversity with the aim of protecting species, their habitats, and ecosystems from excessive rates of extinction and the erosion of biotic interactions.

It is an interdisciplinary subject drawing on natural and social sciences, and the practice of natural resource management.

WEBSITE SPEED

zsl.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

62%

zsl.org is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #196.102 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for zsl.org

Daily visitors by country

  • zsl.org daily visitors distribution - Total: 2 countries
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (43.3%)
  • Flag for United States of AmericaUnited States of America (12.4%)
  • Flaf icon for other countryOthers (44.3%)

Traffic country ranks

Country Rank
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #6.891
Flag for United States of AmericaUnited States of America #158.885

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How zsl.org looks like on a mobile device such as an iPhone.

Tablet
How zsl.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 34% #ffffff
  • 22% #f0f0f0
  • 8% #a0b0d0
  • 5% #d0d0e0
  • 4% #c0c0d0
  • 3% #f0ffff
  • 3% #606070
  • 2% #b0c0e0
  • 2% #e0d0c0
  • 2% #e0e0d0
  • 2% #fffff0
  • 1% #ffe0e0

Text/code ratio

zsl.org's text/code ratio is 4.79%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.79%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 14
  • <H3> 29
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Zoological society of london (zsl)
Original text
<H2>
2nd level heading
Critically endangered gharial crocodile found breeding in s.w. nepal (2)
Steppe back from the brink (2)
The magic of christmas
Meet santa at zsl whipsnade zoo
Can surveillance technology and social science address rule-breaking and wildlife crime?
<H3>
3rd level heading
Endangered baby pangolin takes his first steps after rescue from poachers (2)
Zsl selected as 2019-20 seasonal appeal partner by the financial times (2)
Visit our baby sloth elio!
New bull elephant arrives at zsl whipsnade zoo
Zsl whipsnade zoo becomes a space for high-tech wild elephant conservation.
Alt attributes Arrow up

We found 49 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on zsl.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.925
  • Likes 552
  • Shares 4.108
  • Comments 265
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 12/10/1996 23 years, 9 months, 18 days ago
Last Modified 01/14/2018 2 years, 8 months, 12 days ago
Nameservers Arrow up
Host IP Address Country
ns11.dnsmadeeasy.org 208.80.124.4 Flag for United StatesUnited States
ns12.dnsmadeeasy.org 208.80.126.4 Flag for United StatesUnited States
ns13.dnsmadeeasy.org 208.80.125.4 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.3.27
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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