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SEO Report for peta.org

November 23, 2019 1:07 PM
Desktop screen Desktop screenshot for peta.org

SEO SCORE

Favicon for peta.orgpeta.org
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Pets
• Online since
September 26, 1995 (explore Wayback Machine)
• Age
24 years, 4 months, 29 days
• Alexa Rank
#18.173, peta.org is in the world's top 20.000 websites!

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on January 6, 2020.
Title Tag
People for the Ethical Treatment of Animals (PETA)
Length: 50 (recommended: 10 to 70)
Meta Description
PETA exposes animals suffering in laboratories, in the food industry, in the clothing trade, and in the entertainment industry.
Length: 127 (recommended: 50 to 160)
Google preview
Desktop Version

People for the Ethical Treatment of Animals (PETA)

https://peta.org

PETA exposes animals suffering in laboratories, in the food industry, in the clothing trade, and in the entertainment industry.

Mobile Version

Favicon for peta.org https://peta.org

People for the Ethical Treatment of Animals (PETA)

PETA exposes animals suffering in laboratories, in the food industry, in the clothing trade, and in the entertainment industry.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by peta.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
People for the Ethical Treatment of Animals Confidence: 91% Arrow up

People for the Ethical Treatment of Animals (PETA; stylized PeTA) is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president.

A nonprofit corporation with 300 employees, it claims that it has 3 million members and supporters (5 million in total) and is the largest animal rights group in the world.

Its slogan is "animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.".

Food industry Confidence: 77% Arrow up

The Food Industry is a complex, global collective of diverse businesses that supply most of the food consumed by the world population.

Only subsistence farmers, those who survive on what they grow, and hunter-gatherers can be considered outside of the scope of the modern food industry.

Clothing Confidence: 66% Arrow
Show business Confidence: 65% Arrow

WEBSITE SPEED

peta.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3s

This domain loads at the median speed of 3 seconds.

Speed Percentile

23%

peta.org is faster than approximately 23 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #18.173 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for peta.org

Daily visitors by country

  • peta.org daily visitors distribution - Total: 10 countries
  • Flag for IndiaIndia (5.5%)
  • Flag for United States of AmericaUnited States of America (55.6%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (5.4%)
  • Flag for CanadaCanada (6.0%)
  • Flaf icon for other countryOthers (27.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #26.856
Flag for MalaysiaMalaysia #12.068
Flag for PhilippinesPhilippines #9.463
Flag for PakistanPakistan #27.531
Flag for United States of AmericaUnited States of America #4.726

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How peta.org looks like on a mobile device such as an iPhone.

Tablet
How peta.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #ffffff
  • 28% #e0f0f0
  • 8% #f0f0f0
  • 6% #f0f0e0
  • 4% #f0ffff
  • 2% #101040
  • 2% #908060
  • 2% #fffff0
  • 1% #f0f0ff
  • 1% #5090d0
  • 1% #8090a0
  • 1% #706050

Text/code ratio

peta.org's text/code ratio is 6.67%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.67%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 4
  • <H4> 48
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Get peta updates (2)
Order your free vegan starter kit
Urgent alerts
What peta stands for
Peta in action
<H3>
3rd level heading
People
Ethical
Treatment
Animals
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
A frog peta wants you to dissect!
Follow us
Male piglets are first nonhuman animals to sue germany’s highest court
Peta’s research modernization deal kicks animal tests to the curb
Peta president ıngrid newkirk and gene stone honor ‘animalkind’ in new book
Alt attributes Arrow up

We found 90 images on this website.
23 ALT attributes are missing on your image tags. The issue affects 22 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on peta.org https://www.peta.org/wp-content/themes/petaorg/assets/images/peta-logo.svg 1
Image with missing alt attribute found on peta.org https://www.peta.org/wp-content/themes/petaorg/assets/images/bunny.svg 1
Image with missing alt attribute found on peta.org https://www.peta.org/wp-content/uploads/2018/07/dachshund-2683905_960_720-pixabay-Timur85-300x170-15... 1
Image with missing alt attribute found on peta.org https://www.peta.org/wp-content/uploads/2018/07/rabbit-1440432_960_720-pixabay-webandi-300x170-15311... 1
Image with missing alt attribute found on peta.org //cdn.optimizely.com/img/2352870194/a6bf84a6129542fdb1f8200966def9a3.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 23 images on peta.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 22.510
  • Likes 3.311
  • Shares 17.725
  • Comments 1.469
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 09/26/1995 24 years, 4 months, 29 days ago
Last Modified 09/21/2019 5 months, 4 days ago
Nameservers Arrow up
Host IP Address Country
jean.ns.cloudflare.com 173.245.58.121 Flag for United StatesUnited States
noel.ns.cloudflare.com 173.245.59.216 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.17.107.96
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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