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Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

This article deals with decision-making as analyzed in psychology.

See also Decision theory.

In psychology, decision-making is regarded as the cognitive process resulting in the selection of a belief or a course of action among several alternative possibilities.

Every decision-making process produces a final choice; it may or may not prompt action.

Decision-making is the process of identifying and choosing alternatives based on the values and preferences of the decision-maker.

Management (or managing) is the administration of an organization, whether it be a business, a not-for-profit organization, or government body.

Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees or volunteers to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources.

The term "management" may also refer to the people who manage an organization.

Motivation is a theoretical construct used to explain behaviour.

It gives the reason for people's actions, desires, and needs.

Motivation can also be defined as one's direction to behavior, or what causes a person to want to repeat a behavior and vice versa.

A motive is what prompts the person to act in a certain way, or at least develop an inclination for specific behavior.

According to Maehr and Meyer, "Motivation is a word that is part of the popular culture as few other psychological concepts are.".

Performance management (PM) includes activities which ensure that goals are consistently being met in an effective and efficient manner.

Performance management can focus on the performance of an organization, a , employee, or even the processes to build a product or service, as well as many other areas.