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❌ 2 criteria to solve
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Handmade, Curiously Delicious Ice Cream | Salt & Straw...
https://saltandstraw.com
Small-batch, chef-driven ice cream, handmade using local ingredients. Scooping in select west coast cities, and delivering nationwide. New flavors monthly.
https://saltandstraw.com
Handmade, Curiously Delicious Ice Cream | Salt & Straw...
Small-batch, chef-driven ice cream, handmade using local ingredients. Scooping in select west coast cities, and delivering nationw...
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | width=device-width,initial-scale=1 |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by saltandstraw.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Ice cream Confidence: 72% 
|
|
Salt Confidence: 66%
|
✅ saltandstraw.com website speed is fast. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 1.2 seconds.
saltandstraw.com is faster than approximately 72 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #220.225 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 United States of America |
#56.972 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
| 2nd level heading |
| Cart |
| Salt & straw holiday gift guide (3) |
| Holiday comforts & cozies (2) |
| Choose your own 5 pack |
| Best-sellers |
| One cart, two cousins, and totally unbelievable ıce cream |
| Vıew menu by locatıon |
| Where are you located |
| 3rd level heading |
| Almond brittle w/ salted ganache |
| Chocolate gooey brownie |
| Double fold vanilla |
| Sea salt w/ caramel ribbons |
| Coava coffee w/ freckled woodblock chocolate |
| 4th level heading |
| Tyler teams up with jeff goldblum on disney+ (2) |
| A peak behind our december flavors (cozy sweater required) (2) |
| This woman has visited a salt & straw for the last 36 months straight (2) |
| Traveling with salt & straw pints (ıt's not as tough as you'd think!) |
We found 20 images on this website.
18
ALT attributes are missing on your image tags. The issue affects 8 actual different images that could be loaded more than once in your page.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 18 images on saltandstraw.com. Check your website to make sure it's specified for each image on the page.
For a better readability, only the first 50 internal links are shown below.
| Anchor | Type | URL |
| FLAVORS | text | https://salt-and-straw-store.myshopify.com/pages/flavors |
| LOCATIONS | text | https://salt-and-straw-store.myshopify.com/pages/locations |
| text | https://www.facebook.com/saltandstraw | |
| text | https://www.instagram.com/saltandstraw/ | |
| text | https://twitter.com/saltandstraw |
| ⓘ Domain Registrar | GODADDY.COM, LLC |
| ⓘ Registration Date | 07/14/2010 14 years, 3 months, 24 days ago |
| ⓘ Last Modified | 12/13/2019 4 years, 10 months, 27 days ago |
| ⓘ Expiration Date | 07/14/2021 Expired |
| Host | IP Address | Country |
| ns33.domaincontrol.com | 97.74.106.17 | United States |
| ns34.domaincontrol.com | 173.201.74.17 | United States |
| Domain |
Others (2.2%)
SOCIAL MEDIA PRESENCE
You have a relatively high presence on social media, keep going!
The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.