saltandstraw.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

SEO SCORE

saltandstraw.com
Make your link ↑ do-follow

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.

Fill the missing alt attributes on your images.

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OVERVIEW

• Domain Owner

Private

• Category

Food & Drink > Desserts & Baking

• Online since

July 14, 2010 Explore Wayback Machine

• Age

13 years, 9 months, 14 days

• Alexa Rank

#220.225, saltandstraw.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 12, 2020.

❌ Title Tag

Handmade, Curiously Delicious Ice Cream | Salt & Straw
Length: 58 (recommended: 10 to 70)

✅ Meta Description

Small-batch, chef-driven ice cream, handmade using local ingredients. Scooping in select west coast cities, and delivering nationwide. New flavors monthly.
Length: 155 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Handmade, Curiously Delicious Ice Cream | Salt & Straw...

https://saltandstraw.com

Small-batch, chef-driven ice cream, handmade using local ingredients. Scooping in select west coast cities, and delivering nationwide. New flavors monthly.

Mobile Version

https://saltandstraw.com

Handmade, Curiously Delicious Ice Cream | Salt & Straw...

Small-batch, chef-driven ice cream, handmade using local ingredients. Scooping in select west coast cities, and delivering nationw...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://saltandstraw.com	https://saltandstraw.com/
https://saltandstraw.com	https://saltandstraw.com/
http://www.saltandstraw.com	https://saltandstraw.com/
https://www.saltandstraw.com	https://saltandstraw.com/

❌ Robots.txt

No robots.txt file was found on this page.

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width,initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by saltandstraw.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Ice cream Confidence: 72%

Ice cream (derived from earlier iced cream or cream ice) is a sweetened frozen food typically eaten as a snack or dessert. It is usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. It is typically sweetened with sugar or sugar substitutes. Typically, flavourings and colourings are added in addition to stabilizers. The mixture is stirred to incorporate air spaces and cooled below the freezing point of water to prevent detectable ice crystals from forming. The result is a smooth, semi-solid foam that is solid at very low temperatures (

Salt Confidence: 66%

Table salt or common salt is a mineral composed primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in its natural form as a crystalline mineral is known as rock salt or halite. Salt is present in vast quantities in seawater, where it is the main mineral constituent. The open ocean has about of solids per litre, a salinity of 3.5%.

WEBSITE SPEED

✅ saltandstraw.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

72%

saltandstraw.com is faster than approximately 72 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #220.225 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

United States of America (98.9%)
Others (2.2%)

Traffic country ranks

Country	Rank
United States of America	#56.972

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How saltandstraw.com looks like on a mobile device such as an iPhone.

Tablet
How saltandstraw.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

18% #302020
10% #d0a070
9% #201010
9% #fff0f0
6% #504030
5% #e05040
5% #f0f0e0
4% #605040
3% #403020
3% #c09060
2% #201000
2% #101000

Text/code ratio

ⓘ saltandstraw.com's text/code ratio is 5.19%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 5.19%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 0
<H2> 11
<H3> 5
<H4> 7
<H5> 0
<H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

2^nd level heading
Cart
Salt & straw holiday gift guide (3)
Holiday comforts & cozies (2)
Choose your own 5 pack
Best-sellers
One cart, two cousins, and totally unbelievable ıce cream
Vıew menu by locatıon
Where are you located

<H3>

3^rd level heading
Almond brittle w/ salted ganache
Chocolate gooey brownie
Double fold vanilla
Sea salt w/ caramel ribbons
Coava coffee w/ freckled woodblock chocolate

<H4>

4^th level heading
Tyler teams up with jeff goldblum on disney+ (2)
A peak behind our december flavors (cozy sweater required) (2)
This woman has visited a salt & straw for the last 36 months straight (2)
Traveling with salt & straw pints (ıt's not as tough as you'd think!)

❌ Alt attributes

We found 20 images on this website.
18 ALT attributes are missing on your image tags. The issue affects 8 actual different images that could be loaded more than once in your page.

Image	Image URL	Occurrences
	//cdn.shopify.com/s/files/1/0092/2815/7033/files/salt-and-straw_buy-a-five-pack_animation-revisions_...	1
	//cdn.shopify.com/s/files/1/0092/2815/7033/files/Best-Sellers_Collage_Almond_1_300x300.png?v=1569713...	1
	//cdn.shopify.com/s/files/1/0092/2815/7033/files/Untitled_design_8_300x300.png?v=1573064551	5
	//cdn.shopify.com/s/files/1/0092/2815/7033/files/Best-Sellers_Collage_Brownie_2_300x300.png?v=157013...	1
	//cdn.shopify.com/s/files/1/0092/2815/7033/files/Best-Sellers_Collage_Vanilla_3_300x300.png?v=157013...	1
	//cdn.shopify.com/s/files/1/0092/2815/7033/files/Best-Sellers_Collage_Salt_4_300x300.png?v=157013724...	1
	//cdn.shopify.com/s/files/1/0092/2815/7033/files/Best-Sellers_Collage_Coffee_5_300x300.png?v=1570137...	1
	//cdn.shopify.com/s/files/1/0092/2815/7033/files/IceCreamist-blog2_300x300.png?v=1573590764	2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 18 images on saltandstraw.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 62 links on the homepage of this website.

ⓘ Internal links : 57

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
Log in	text	/account/login
shop	text	/collections/shop-all
PICK YOUR PINTS	text	/collections/pick-your-pints
BEST SELLERS	text	/products/best-sellers-pint-pack
PINTS OF THE MONTH	text	/products/pints-of-the-month
MERCANTILE	text	/collections/mercantile
GIFT CARDS	text	/collections/gift-cards
PINT CLUB GIFT	text	/collections/pints-club-gift
JOIN THE PINTS CLUB	text	/products/pints-club
❅ HOLIDAY GIFT GUIDE ❅	text	/pages/holiday-gift-guide
DWANTA CLAUS HOLIDAY PACK	text	/products/dwanta-holiday-pack
flavors	text	/pages/flavors
FLAVORS	text	/pages/flavors
MENU	text	/pages/menu
locations	text	/pages/locations
SCOOP SHOPS	text	/pages/locations
WIZ BANG BAR	text	/pages/wiz-bang-bar
our story	text	/pages/about
ABOUT US	text	/pages/about
JOIN OUR TEAM	text	/pages/careers
blog	text	/blogs/news
	image	/
No anchor	empty	/search
No anchor	empty	/account
No anchor	image	/collections/shop-all
SHOP GIFT GUIDE	text	/pages/holiday-gift-guide
SHOP DECEMBER FLAVORS	text	/products/pints-of-the-month
SHOP NOW	text	/products/best-sellers-pint-pack
	image	/products/almond-brittle-with-salted-ganache
	image	/products/chocolate-gooey-brownie
	image	/products/double-fold-vanilla
	image	/products/sea-salt-with-caramel-ribbons
	image	/products/coava-coffee-w-freckled-woodblock-chocolate
READ MORE	text	/blogs/news/traveling-with-salt-straw
Tyler Teams Up With Jeff Goldblum On Disney+ They foraged in the...	text	/blogs/news/jeff-goldblum
A Peak Behind Our December Flavors (Cozy Sweater Required) Learn...	text	/blogs/news/december-flavors
This Woman Has Visited A Salt & Straw For The Last 36 Months Straight...	text	/blogs/news/humans-of-salt-straw-alisha-garner
READ MORE	text	/blogs/news/jeff-goldblum
READ MORE	text	/blogs/news/december-flavors
READ MORE	text	/blogs/news/humans-of-salt-straw-alisha-garner
READ OUR STORY	text	/pages/about
Join our team	text	/pages/jobs
No anchor	empty	/pages/jobs
CONTACT US	text	/pages/contact-us
FAQ	text	/apps/help-center
SHIPPING INFO	text	/pages/shipping-info
Salt & Straw	text	/
Privacy Policy	text	/policies/privacy-policy
Terms of Use	text	/policies/terms-of-service
Anaheim	text	/

ⓘ External links : 5

Anchor	Type	URL
FLAVORS	text	https://salt-and-straw-store.myshopify.com/pages/flavors
LOCATIONS	text	https://salt-and-straw-store.myshopify.com/pages/locations
Facebook	text	https://www.facebook.com/saltandstraw
Instagram	text	https://www.instagram.com/saltandstraw/
Twitter	text	https://twitter.com/saltandstraw

DOMAIN REGISTRAR

ⓘ Domain Registrar	GODADDY.COM, LLC
ⓘ Registration Date	07/14/2010 13 years, 9 months, 14 days ago
ⓘ Last Modified	12/13/2019 4 years, 4 months, 13 days ago
ⓘ Expiration Date	07/14/2021 Expired