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SEO Report for sephora.it

December 26, 2019 6:33 PM
Desktop screen Desktop screenshot for sephora.it

SEO SCORE

Favicon for sephora.itsephora.it
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Style & Fashion  >  Beauty
• Online since
September 20, 2002 (explore Wayback Machine)
• Age
18 years, 2 months, 6 days
• Alexa Rank
#28.309, sephora.it is in the world's top 50.000 websites!
• Owner
Sephora S.a. (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on August 10, 2020.
Title Tag
Sephora.it: Profumi, Make-up, Trattamenti viso, Trattamenti corpo
Length: 65 (recommended: 10 to 70)
Meta Description
Scopri tutte le grandi marche di profumi, make-up, trattamenti viso, trattamenti corpo, trattamenti per capelli su Sephora.it
Length: 125 (recommended: 50 to 160)
Google preview
Desktop Version

Sephora.it: Profumi, Make-up, Trattamenti viso, Trattamenti corpo

https://sephora.it

Scopri tutte le grandi marche di profumi, make-up, trattamenti viso, trattamenti corpo, trattamenti per capelli su Sephora.it

Mobile Version

Favicon for sephora.it https://sephora.it

Sephora.it: Profumi, Make-up, Trattamenti viso, Trattamenti corpo

Scopri tutte le grandi marche di profumi, make-up, trattamenti viso, trattamenti corpo, trattamenti per capelli su Sephora.it

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sephora.it.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Sephora Confidence: 83% Arrow up

Sephora è una catena di profumerie fondata in Francia nel 1973 ed acquisita da LVMH (Louis Vuitton and Moet Hennessy) nel 1997.

La catena Sephora include oltre 750 punti vendita in 17 paesi del mondo.

I negozi offrono cosmetici e prodotti di bellezza inclusi trucchi, prodotti per la pelle, profumi, prodotti da bagno e per il corpo, prodotti per la cura dei capelli e strumenti per capelli e trucco (pennelli, forbici, spazzole, spugne ed altro).

Nei negozi Sephora sono distribuiti oltre 250 marchi, inclusa la linea a marchio Sephora.

Marche Confidence: 76% Arrow up

Le Marche sono una regione italiana a statuto ordinario dell'Italia centrale di abitanti, con capoluogo Ancona, affacciata verso est sul mar Adriatico.

L'Appennino umbro-marchigiano segna ad ovest il confine con la Toscana, l'Umbria e il Lazio; a nord la regione confina con l'Emilia-Romagna e la Repubblica di San Marino, a sud con l'Abruzzo.

Cosmesi Confidence: 75% Arrow up

La cosmesi (o cosmetica) è l'insieme di attività, tecniche e arti relative al cosmetico o, per estensione, a ciò che migliora la piacevolezza, l'apparenza e l'estetica.

Capelli Confidence: 73% Arrow up

I capelli sono le estremità pilifere che crescono sulla cute del cranio umano.

Caratteristiche.

I capelli sono costituiti da proteine solide, come la cheratina, in una percentuale compresa fra il 65 e il 95%, e per il resto da acqua, lipidi, pigmenti e oligoelementi.

Altra proteina solida è la melanina che conferisce il colore al capello.

Profumo Confidence: 72% Arrow up

Profumo (dal latino per, "attraverso", e fumum, "fumo" attraverso il francese parfum) è una miscela a base di alcool o sostanze oleose, con sostanze odorose.

WEBSITE SPEED

sephora.it website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

47%

sephora.it is faster than approximately 47 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #28.309 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for sephora.it

Daily visitors by country

  • sephora.it daily visitors distribution - Total: 2 countries
  • Flag for ItalyItaly (87.2%)
  • Flag for SwitzerlandSwitzerland (8.1%)
  • Flaf icon for other countryOthers (4.7%)

Traffic country ranks

Country Rank
Flag for ItalyItaly #442
Flag for SwitzerlandSwitzerland #1.918

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How sephora.it looks like on a mobile device such as an iPhone.

Tablet
How sephora.it looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 28% #000000
  • 23% #ffffff
  • 11% #f0f0f0
  • 7% #d0a090
  • 7% #c08060
  • 7% #c09070
  • 4% #e0c0a0
  • 4% #e0b0a0
  • 3% #402010
  • 3% #b07050
  • 1% #100000
  • 1% #e0b090

Text/code ratio

sephora.it's text/code ratio is 5.82%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.82%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 0
  • <H4> 34
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Haı gıÀ un account
Nuovo clıente
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Anteprıma
NovıtÀ (3)
Best-seller (2)
Esclusıva web
Carta regalo
Alt attributes Arrow up

We found 190 images on this website.
83 ALT attributes are missing on your image tags. The issue affects 26 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on sephora.it https://thegame.sephora.it/outils/static/upload/stg_145756362_banner-desk-New-Year-Look-PB-980x60-no... 1
Image with missing alt attribute found on sephora.it /media/catalog_ProductCatalog/m20410680_GIF-REASSURANCE-IT_(1).gif 1
Image with missing alt attribute found on sephora.it /eStore-webMaster/images/it_IT/header/headerRechercher.gif 1
Image with missing alt attribute found on sephora.it https://editor-assets.abtasty.com/32340/5d31e513692551563550995.jpg 6
Image with missing alt attribute found on sephora.it /eStore-webMaster/images/it_IT/menu/titre_conseils_beaute.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 83 images on sephora.it. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 372
  • Likes 72
  • Shares 265
  • Comments 35
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar PANSERVICE-REG
Registration Date 09/20/2002 18 years, 2 months, 6 days ago
Last Modified 11/25/2019 1 year ago
Expiration Date 11/09/2020 Expired
Nameservers Arrow up
Host IP Address Country
a9-66.akam.net 184.85.248.66 Flag for United StatesUnited States
a26-64.akam.net 23.74.25.64 Flag for NetherlandsNetherlands
a20-67.akam.net 95.100.175.67 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 104.75.228.20
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

OWNER

The owner's whois contact information is public.
Organization
Sephora S.a.
Address
avenue Edouard-Vaillant 65
City
Boulogne Billancourt
Zip
92100
State
PARIS
Country Code
FR
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