✅ 9 criteria passed
❌ 2 criteria to solve
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Sephora.it: Profumi, Make-up, Trattamenti viso, Trattamenti corpo
https://sephora.it
Scopri tutte le grandi marche di profumi, make-up, trattamenti viso, trattamenti corpo, trattamenti per capelli su Sephora.it
https://sephora.it
Sephora.it: Profumi, Make-up, Trattamenti viso, Trattamenti corpo
Scopri tutte le grandi marche di profumi, make-up, trattamenti viso, trattamenti corpo, trattamenti per capelli su Sephora.it
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by sephora.it.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Sephora Confidence: 83% 
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Marche Confidence: 76%
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Cosmesi Confidence: 75%
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Capelli Confidence: 73%
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Profumo Confidence: 72%
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❌ sephora.it website speed is normal. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 1.8 seconds.
sephora.it is faster than approximately 47 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #28.309 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 Italy |
#442 |
 Switzerland |
#1.918 |
Mobile Rendering
This website doesn't seem to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
| 2nd level heading |
| Haı gıÀ un account |
| Nuovo clıente |
For a better readability, only the first 20 <H4> tags are shown below.
| 4th level heading |
| Anteprıma |
| NovıtÀ (3) |
| Best-seller (2) |
| Esclusıva web |
| Carta regalo |
| Le marche pıÙ vıste |
| A |
| B |
| C |
| D |
| E |
| F |
| G |
| H |
| ı |
| J |
| K |
| L |
| M |
| N |
We found 190 images on this website.
83
ALT attributes are missing on your image tags. The issue affects 26 actual different images that could be loaded more than once in your page.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 83 images on sephora.it. Check your website to make sure it's specified for each image on the page.
For a better readability, only the first 50 internal links are shown below.
| Anchor | Type | URL |
| Lavora con noi | text | https://www.wearesephora.it |
| No anchor | empty | https://www.facebook.com/sephora.italia?fref=ts |
| No anchor | empty | https://www.youtube.com/user/sephoraıtalia |
| No anchor | empty | https://twitter.com/sephoraitalia |
| ⓘ Domain Registrar | PANSERVICE-REG |
| ⓘ Registration Date | 09/20/2002 22 years, 1 month, 17 days ago |
| ⓘ Last Modified | 11/25/2019 4 years, 11 months, 16 days ago |
| ⓘ Expiration Date | 11/09/2020 Expired |
| Host | IP Address | Country |
| a9-66.akam.net | 184.85.248.66 |  United States |
| a26-64.akam.net | 23.74.25.64 |  Netherlands |
| a20-67.akam.net | 95.100.175.67 | United States |
| a18-66.akam.net | 95.101.36.66 |  France |
| a7-65.akam.net | 23.61.199.65 | United States |
| a1-1.akam.net | 193.108.91.1 |  Chile |
| Domain |
Others (4.7%)
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SOCIAL MEDIA PRESENCE
You're doing quiet good on social media!
Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.