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Whois & Analysis for sizzix.com

Nov 29, 2019 1:48 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Ellison Educational Equipment, Inc.
• Organization
Ellison Educational Equipment, Inc.
• Address
25862 COMMERCENTRE DR
• City
LAKE FOREST
• Zip Code
92630-8877
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for sizzix.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Ellison Educational Equipment, Inc. See more
• Category
Shopping
• Online since
• Age
23 years, 5 months
• Alexa Rank
#334.824, sizzix.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on November 8, 2020.
Title Tag
Home | Sizzix.com
Length: 17 (recommended: 10 to 70)
Meta Description
Sizzix puts creativity in your hands with the craftiest die cutting machines, die cutting tools, accessories, and embossing equipment in the arts and craft industry!
Length: 165 (recommended: 50 to 160)
Google preview
Desktop Version

Home | Sizzix.com

https://sizzix.com

Sizzix puts creativity in your hands with the craftiest die cutting machines, die cutting tools, accessories, and embossing equipment in the arts and craft industry!

Mobile Version

https://sizzix.com

Home | Sizzix.com

Sizzix puts creativity in your hands with the craftiest die cutting machines, die cutting tools, accessories, and embossing equipm...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots INDEX,FOLLOW
viewport initial-scale=1.0, width=device-width

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sizzix.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Sizzix Confidence: 87% Arrow up

Sizzix is the brand name of a product range of home die-cutting machines and embossing solutions manufactured by Ellison.

The machines are used for cutting materials such as paper, fabric, vellum, metal and other materials that scissors can cut.

The products are most commonly used by crafters, quilters and sewers for scrapbooking, cardmaking, home décor, jewelry making, and other arts and crafts activities.

Die cutting (web) Confidence: 82% Arrow up

Die cutting is the process of using a die to shear webs of low-strength materials, such as rubber, fiber, foil, cloth, paper, corrugated fiberboard, paperboard, plastics, pressure-sensitive adhesive tapes, foam and sheet metal.

In the metalworking and leather industries, the process is known as clicking and the machine may be referred to as a clicking machine.

When a dinking die or dinking machine is used, the process is known as dinking.

Commonly produced items using this process include gaskets, labels, corrugated boxes, and envelopes.

Paper embossing Confidence: 77% Arrow up

Embossing and debossing are the processes of creating either raised or recessed relief images and designs in paper and other materials.

An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material (but might protrude somewhat on the reverse, back side).

Handicraft Confidence: 70% Arrow up

A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by hand or by using only simple tools.

It is a traditional main sector of craft, and applies to a wide range of creative and design activities that are related to making things with one's hands and skill, including work with textiles, moldable and rigid materials, paper, plant fibers, etc.

One of the world's oldest handicraft is Dhokra; this is a sort of metal casting has been used in India for over 4,000 years and is still used.

Usually the term is applied to traditional techniques of creating items (whether for personal use or as products) that are both practical and aesthetic.Handicraft industries are those that produces things with hands to meet the needs of the people in their locality.Machines are not used.

Machine Confidence: 69% Arrow up

A machine is a tool containing one or more parts that uses energy to perform an intended action.

Machines are usually powered by chemical, thermal, or electrical means, and are often motorized.

Historically, a power tool also required moving parts to classify as a machine.

However, the advent of electronics has led to the development of power tools without moving parts that are considered machines.

WEBSITE SPEED

sizzix.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

62%

sizzix.com is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #334.824 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • sizzix.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (81.3%)
  • Flaf icon for other countryOthers (18.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #111.407

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How sizzix.com looks like on a mobile device such as an iPhone.

Tablet
How sizzix.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #000000
  • 19% #ffffff
  • 9% #f0f0f0
  • 6% #f08090
  • 4% #f07080
  • 2% #f0ffff
  • 2% #100000
  • 2% #f0a0b0
  • 2% #e090a0
  • 2% #f0b0c0
  • 1% #fff0f0
  • 1% #a05060

Text/code ratio

sizzix.com's text/code ratio is 3.91%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.91%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 36
  • <H3> 3
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Shop dies
Sizzix thinlits die set 6pk - fairy #1
Sizzix thinlits die set 8pk - fairy #2
Sizzix thinlits die set 6pk - fairy #3
Sizzix thinlits die set 8pk - fairy #4
<H3>
3rd level heading
What's this?
Or sign in socially
You’ve been added to our mailing list. be sure to check your email for your special treat.
<H4>
4th level heading
Please select a wishlist you wish to add selected product(s) to:
Alt attributes Arrow up

We found 59 images on this website.
42 ALT attributes are missing on your image tags. The issue affects 16 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 42 images on sizzix.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.776
  • Likes 68
  • Shares 1.598
  • Comments 110

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 06/08/2001 23 years, 5 months ago
Last Modified 04/09/2018 6 years, 7 months ago
Expiration Date 06/08/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-1316.awsdns-36.org 205.251.197.36 Flag for United StatesUnited States
ns-683.awsdns-21.net 205.251.194.171 Flag for United StatesUnited States
ns-2004.awsdns-58.co.uk 205.251.199.212 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.52.80.151
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Jose
  • Latitude and Longitude
  • 37.3394 : -121.895
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