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Whois & Analysis for smythstoys.com

Dec 21, 2019 1:36 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for smythstoys.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Alexa Rank
#12.658, smythstoys.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 5, 2020.
Title Tag
Smyths Toys Store UK | Buy Kids Toys Online
Length: 43 (recommended: 10 to 70)
Meta Description
Get the best deals on kids toys in the United Kingdom. We also have baby toys, nursery and software products
Length: 108 (recommended: 50 to 160)
Google preview
Desktop Version

Smyths Toys Store UK | Buy Kids Toys Online

https://smythstoys.com

Get the best deals on kids toys in the United Kingdom. We also have baby toys, nursery and software products

Mobile Version

https://smythstoys.com

Smyths Toys Store UK | Buy Kids Toys Online

Get the best deals on kids toys in the United Kingdom. We also have baby toys, nursery and software products

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=no
robots index,follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by smythstoys.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
United Kingdom Confidence: 75% Arrow up

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a sovereign country in western Europe.

Product (business) Confidence: 65% Arrow up

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

In retailing, products are called merchandise.

In manufacturing, products are bought as raw materials and sold as finished goods.

A service is another common product type.

Child Confidence: 64% Arrow
Trade Confidence: 62% Arrow

WEBSITE SPEED

smythstoys.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

64%

smythstoys.com is faster than approximately 64 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #12.658 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • smythstoys.com daily visitors distribution - Total: 6 countries
  • Flag for IrelandIreland (13.4%)
  • Flag for SwitzerlandSwitzerland (3.5%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (43.6%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (9.7%)
  • Flaf icon for other countryOthers (29.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #66.708
Flag for United States of AmericaUnited States of America #75.806
Flag for IrelandIreland #155
Flag for SwitzerlandSwitzerland #2.335
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #345

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How smythstoys.com looks like on a mobile device such as an iPhone.

Tablet
How smythstoys.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 18% #40a0f0
  • 13% #ffffff
  • 8% #2090f0
  • 7% #5040a0
  • 4% #70c0f0
  • 4% #0080f0
  • 3% #f0f0f0
  • 3% #50b0f0
  • 2% #f0ffff
  • 2% #3090e0
  • 2% #f0e0f0
  • 2% #d0f0ff

Text/code ratio

smythstoys.com's text/code ratio is 4.17%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.17%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 10
  • <H3> 11
  • <H4> 3
  • <H5> 28
  • <H6> 0
<H1>
Top level heading
Top toys from l.o.l. surprise!, lego and more (3)
Xbox one and over 100 high-quality games (3)
<H2>
2nd level heading
Top toys from l.o.l. surprise!, lego and more (3)
Xbox one and over 100 high-quality games (3)
Top toys from l.o.l. surprise!, lego and more!
Top gifts this week!
Christmas gaming specials
<H3>
3rd level heading
From £17.99 a month with no upfront cost and 0% apr for 24 months with klarna^ (6)
Check out our huge range of board games!
Super savingson lego
Great value toys that won't break the piggy bank!
Customer ınformation
<H4>
4th level heading
Contact us
Customer ınformation
Help & faq
<H5>

For a better readability, only the first 20 <H5> tags are shown below.

5th level heading
Click & collect is available until christmas eve! check your local store opening times »
Toys
Outdoor
Baby
Video games
Alt attributes Arrow up

We found 33 images on this website.
16 ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 16 images on smythstoys.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.833
  • Likes 1.604
  • Shares 3.711
  • Comments 518
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