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Whois & Analysis for sociomantic.com

Dec 21, 2019 7:37 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
sociomantic labs GmbH
• Country Code
DE
Desktop screen Desktop screenshot for sociomantic.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
sociomantic labs GmbH See more
• Category
Business  >  Advertising
• Online since
March 20, 2008 Explore Wayback Machine
• Age
16 years, 1 month
• Alexa Rank
#280.020, sociomantic.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on January 19, 2020.
Title Tag
Sociomantic Labs | Programmatic Display for eCommerce
Length: 53 (recommended: 10 to 70)
Meta Description
Sociomantic Labs, a dunnhumby company, helps the world’s top advertisers grow reach and increase customer loyalty with programmatic solutions for online, mobile web and in-app display advertising.
Length: 198 (recommended: 50 to 160)
Google preview
Desktop Version

Sociomantic Labs | Programmatic Display for eCommerce

https://sociomantic.com

Sociomantic Labs, a dunnhumby company, helps the world’s top advertisers grow reach and increase customer loyalty with programmatic solutions for online, mobile web...

Mobile Version

https://sociomantic.com

Sociomantic Labs | Programmatic Display for eCommerce

Sociomantic Labs, a dunnhumby company, helps the world’s top advertisers grow reach and increase customer loyalty with programmati...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sociomantic.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Dunnhumby Confidence: 88% Arrow up

Dunnhumby is a UK-based customer science company.

Formation.

The company was formed by husband and wife team Edwina Dunn and Clive Humby.

Humby was a University of Sheffield trained mathematician, and the couple both worked at Caci.

Wanting to start his own business, Humby resigned from Caci, and left on the day that Dunn was dismissed.

The couple started Dunnhumby in 1989 in the kitchen of their Chiswick, West London home.

The company began working with clients, including Cable & Wireless and BMW.

E-commerce Confidence: 82% Arrow up

E-commerce is a transaction of buying or selling online.

Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

Display advertising Confidence: 81% Arrow up

Display advertising is advertising on websites.

It includes many different formats and contains items such as text, images, flash, video, and audio.

The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

Mobile Web Confidence: 76% Arrow up

The mobile Web refers to browser-based Internet services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network.

Loyalty business model Confidence: 73% Arrow up

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.

A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability.

WEBSITE SPEED

sociomantic.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

5.7s

This domain loads at the median speed of 5.7 seconds.

Speed Percentile

5%

sociomantic.com is faster than approximately 5 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #280.020 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • sociomantic.com daily visitors distribution - Total: 1 country
  • Flag for TunisiaTunisia (15.9%)
  • Flaf icon for other countryOthers (84.1%)

Traffic country ranks

Country Rank
Flag for TunisiaTunisia #6.177

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How sociomantic.com looks like on a mobile device such as an iPhone.

Tablet
How sociomantic.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 55% #10a0e0
  • 21% #ffffff
  • 6% #f0f0f0
  • 4% #f0ffff
  • 4% #e0f0ff
  • 2% #1090d0
  • 1% #a0e0f0
  • 1% #50a0d0
  • 1% #40b0e0
  • 1% #50c0f0
  • 1% #80d0f0
  • 1% #70c0e0

Text/code ratio

sociomantic.com's text/code ratio is 2.28%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.28%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 5
  • <H2> 5
  • <H3> 0
  • <H4> 0
  • <H5> 2
  • <H6> 0
<H1>
Top level heading
Sociomantic labs
Login
Can't login? (2)
Personalized advertising for better business engagement rates workdays performance customer relationships
<H2>
2nd level heading
Dunnhumby media: the best tech, the best media, the best data, together
Glass box approach to programmatic partnership
Custom designs for your brand
Join our global events
Tailor your test campaign
<H5>
5th level heading
Sociomantic receives digital trading standards group brand safety seal from jıcwebs
Sociomantic achieves re-certification to tag’s anti-fraud guidelines from bpa worldwide
Alt attributes Arrow up

We found 5 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on sociomantic.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 930
  • Likes 50
  • Shares 851
  • Comments 29

DOMAIN REGISTRAR

Domain Registrar OVH SAS
Registration Date 03/20/2008 16 years, 1 month ago
Last Modified 03/01/2019 5 years, 1 month, 19 days ago
Expiration Date 03/20/2020 Expired
Nameservers Arrow up
Host IP Address Country
udns1.ultradns.net 204.69.234.1 Flag for United StatesUnited States
udns2.ultradns.net 204.74.101.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Hetzner
  • IP Address
  • 136.243.146.83
  • Country
  • Flag for GermanyGermany
  • Region
  • Saxony , Falkenstein
  • Latitude and Longitude
  • 50.475 : 12.365
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