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Whois & Analysis for squaretrade.com

Dec 7, 2019 1:29 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Inc, Squaretrade
• Organization
Squaretrade
• Address
360 3RD ST STE 600
• City
SAN FRANCISCO
• Zip Code
94107-2164
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for squaretrade.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Squaretrade See more
• Category
Technology & Computing  >  Palmtops / PDAs / Tablets  >  Home & Garden  >  Appliances
• Online since
January 5, 2000 Explore Wayback Machine
• Age
24 years, 10 months, 19 days
• Alexa Rank
#48.665, squaretrade.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on January 7, 2020.
Title Tag
SquareTrade
Length: 11 (recommended: 10 to 70)
Meta Description
SquareTrade is a premier provider of device protection & warranty services for iPhones, Smartphones, TVs, Tablets, Laptops & Appliances. Protect your device.
Length: 165 (recommended: 50 to 160)
Google preview
Desktop Version

SquareTrade

https://squaretrade.com

SquareTrade is a premier provider of device protection & warranty services for iPhones, Smartphones, TVs, Tablets, Laptops & Appliances. Protect your device.

Mobile Version

https://squaretrade.com

SquareTrade

SquareTrade is a premier provider of device protection & warranty services for iPhones, Smartphones, TVs, Tablets, Laptops &am...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by squaretrade.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
SquareTrade Confidence: 89% Arrow up

SquareTrade Inc. is an American extended warranty service provider for consumer electronics and appliances headquartered in San Francisco's SoMa district.

Smartphone Confidence: 76% Arrow up

A smartphone is a mobile phone (also known as cell phones or mobiles) with an advanced mobile operating system that combines features of a personal computer operating system with other features useful for mobile or handheld use.

Smartphones, which are pocket-sized, typically combine the features of a mobile phone, such as the abilities to place and receive voice calls and create and receive text messages, with those of other popular digital mobile devices like personal digital assistants (PDAs), such as an event calendar, media player, video games, GPS navigation, digital camera and digital video camera.

Smartphones can access the Internet and can run a variety of third-party software components ("apps" from places like Google Play Store or Apple App Store).

They typically have a color display with a graphical user interface that covers more than 76% of the front surface.

The display is almost always a touchscreen and sometimes additionally a touch-enabled keyboard like the Priv/Passport BlackBerrys, which enables the user to use a virtual keyboard to type words and numbers and press onscreen icons to activate "app" features.

IPhone Confidence: 75% Arrow up

iPhone is a line of smartphones designed and marketed by Apple Inc. They run Apple's iOS mobile operating system.

The first generation iPhone was released on June 29, 2007; the most recent iPhone model is the iPhone 7, which was unveiled at a special event on September 7, 2016.

Tablet computer Confidence: 74% Arrow up

A tablet computer, commonly shortened to tablet, is a thin, flat mobile computer with a touch screen display, which is usually in color, processing circuitry, and a rechargeable battery in a single device.

Tablets often come equipped with sensors, including digital cameras, a microphone, and an accelerometer so images on screens are always displayed upright.

The touchscreen display uses the recognition of finger or stylus gestures to replace the mouse, trackpad and keyboard used in laptops.

Laptop Confidence: 73% Arrow up

A laptop, often called a notebook or "notebook computer", is a small, portable with a "clamshell" form factor, an alphanumeric keyboard on the lower part of the "clamshell" and a thin LCD or LED computer screen on the upper portion, which is opened up to use the computer.

Laptops are folded shut for transportation, and thus are suitable for mobile use.

Although originally there was a distinction between laptops and notebooks, the former being bigger and heavier than the latter, as of 2014, there is often no longer any difference.

Laptops are commonly used in a variety of settings, such as at work, in education, Internet surfing using sites such as YouTube and for personal multimedia and home computer use.

WEBSITE SPEED

squaretrade.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

39%

squaretrade.com is faster than approximately 39 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #48.665 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • squaretrade.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (79.8%)
  • Flag for IndiaIndia (3.9%)
  • Flaf icon for other countryOthers (16.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #9.956
Flag for IndiaIndia #100.962
Flag for PakistanPakistan #31.390

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How squaretrade.com looks like on a mobile device such as an iPhone.

Tablet
How squaretrade.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 70% #f0f0f0
  • 20% #ffffff
  • 2% #e0d0c0
  • 2% #507090
  • 1% #60a0e0
  • 1% #90a0b0
  • 1% #fff0f0
  • 1% #f0ffff
  • 1% #b09070
  • 1% #8090a0
  • 0% #6090c0
  • 0% #f0f0ff

Text/code ratio

squaretrade.com's text/code ratio is 5.24%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.24%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 14
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
ıntroducing phone protection plus (2)
<H2>
2nd level heading
Bootstrap main menu (us)
Award-winning protection plus premium tech support, ıd theft recovery & allstate roadside assistance. (2)
Got something else to protect? (2)
Allstate marketing content
Part of the allstate family
Alt attributes Arrow up

We found 27 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on squaretrade.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.000
  • Likes 455
  • Shares 1.313
  • Comments 454

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 01/05/2000 24 years, 10 months, 19 days ago
Last Modified 01/05/2019 5 years, 10 months, 19 days ago
Expiration Date 01/05/2029 4 years, 1 month, 16 days from now
Nameservers Arrow up
Host IP Address Country
ns1.squaretrade.com 208.94.148.4 Flag for United StatesUnited States
ns2.squaretrade.com 208.80.124.4 Flag for United StatesUnited States
ns3.squaretrade.com 208.80.126.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • SQUARETRADE, INC.
  • IP Address
  • 192.139.3.68
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7896 : -122.4
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