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SEO Report for swmh.de

December 20, 2019 3:42 PM
Desktop screen Desktop screenshot for swmh.de

SEO SCORE

Favicon for swmh.deswmh.de
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Business  >  Marketing
• Alexa Rank

FREE FORM BUILDER

Representation of an online Form

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Use our free online form builder to create any type of form for swmh.de.

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from March 5, 2019 to June 3, 2021.
Title Tag
SWMH – Südwestdeutsche Medienholding GmbH
Length: 44 (recommended: 10 to 70)
Meta Description
Wir vereinen zahlreiche Produkte, Dienstleistungen und Marken eines modernen Medienunternehmens. Herzlich willkommen bei der SWMH!
Length: 130 (recommended: 50 to 160)
Google preview
Desktop Version

SWMH – Südwestdeutsche Medienholding GmbH

https://swmh.de

Wir vereinen zahlreiche Produkte, Dienstleistungen und Marken eines modernen Medienunternehmens. Herzlich willkommen bei der SWMH!

Mobile Version

Favicon for swmh.de https://swmh.de

SWMH – Südwestdeutsche Medienholding GmbH

Wir vereinen zahlreiche Produkte, Dienstleistungen und Marken eines modernen Medienunternehmens. Herzlich willkommen bei der SWMH!

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.swmh.de de
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by swmh.de.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Südwestdeutsche Medien Holding Confidence: 74% Arrow up

Die Südwestdeutsche Medien Holding GmbH (SWMH, früher Stuttgarter Zeitungsverlag GmbH, Amtsgericht Stuttgart HRB 233) mit Sitz in Stuttgart ist eine der größten Unternehmensgruppen für Zeitungen und andere Medien in Deutschland.

Marke (Recht) Confidence: 69% Arrow up

Eine Marke oder ein Markenzeichen wurde mit der Markenrechtsreform 1995 offiziell in Deutschland eingeführt.

Das Warenzeichen als traditionelle Bezeichnung war mit dem notwendig gewordenen Schutz von Dienstleistungen als Produkt nicht mehr umfassend genug aussagekräftig geworden.

Nun erweitert ein besonderes, rechtlich geschütztes Zeichen, das vor allem dazu dient, Waren oder Dienstleistungen eines Unternehmens von konkurrierenden Waren oder Dienstleistungen anderer Unternehmen zu unterscheiden, den Kanon der Immaterialgüterrechte.

Gesellschaft mit beschränkter Haftung (Deutschland) Confidence: 65% Arrow
Dienstleistung Confidence: 62% Arrow

WEBSITE SPEED

swmh.de website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

81%

swmh.de is faster than approximately 81 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #2.256.208 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for swmh.de

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How swmh.de looks like on a mobile device such as an iPhone.

Tablet
How swmh.de looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 76% #000000
  • 15% #001000
  • 6% #506060
  • 3% #80a090
  • 0% #001010
  • 0% #f0fff0
  • 0% #f0f0f0
  • 0% #c0d0c0
  • 0% #b0c0b0
  • 0% #d0e0d0
  • 0% #e0e0e0
  • 0% #d0d0d0

Text/code ratio

swmh.de's text/code ratio is 8.04%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.04%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 5
  • <H3> 0
  • <H4> 0
  • <H5> 12
  • <H6> 0
<H1>
Top level heading
Vielfalt, kreativität, ınnovationen: unsere marken
Unsere storys
<H2>
2nd level heading
Wer wir sind (2)
Was uns ausmacht (2)
Wie wir arbeiten
<H5>
5th level heading
20. dezember | pressemıtteılung (3)
18. dezember | pressemıtteılung (3)
17. dezember | pressemıtteılung (3)
25. november | pressemıtteılung (3)
Alt attributes Arrow up

We found 21 images on this website.
21 ALT attributes are missing on your image tags. The issue affects 16 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on swmh.de. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 2
  • Likes 0
  • Shares 2
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • ARCOR-IP
  • IP Address
  • 195.50.176.178
  • Country
  • Flag for GermanyGermany
  • Region
  • Mecklenburg-Vorpommern , Kramerhof
  • Latitude and Longitude
  • 54.3537 : 13.0541

BUSINESS > MARKETING COMPETITORS IN GERMANY

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