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Whois & Analysis for thehonestkitchen.com

Jan 13, 2020 5:04 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for thehonestkitchen.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink
• Online since
April 19, 2002 Explore Wayback Machine
• Age
22 years, 6 months, 20 days
• Alexa Rank
#145.742, thehonestkitchen.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on September 12, 2020.
Title Tag
The Honest Kitchen | Homepage
Length: 29 (recommended: 10 to 70)
Meta Description
The Honest Kitchen is a family-owned company that makes healthy pet food from minimally processed, human grade ingredients. Try a more natural option!
Length: 150 (recommended: 50 to 160)
Google preview
Desktop Version

The Honest Kitchen | Homepage

https://thehonestkitchen.com

The Honest Kitchen is a family-owned company that makes healthy pet food from minimally processed, human grade ingredients. Try a more natural option!

Mobile Version

https://thehonestkitchen.com

The Honest Kitchen | Homepage

The Honest Kitchen is a family-owned company that makes healthy pet food from minimally processed, human grade ingredients. Try a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots INDEX,FOLLOW
viewport width=device-width, initial-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by thehonestkitchen.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Pet food Confidence: 69% Arrow up

Pet food is plant or animal material intended for consumption by pets.

Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Most meat used for nonhuman animals is a byproduct of the human food industry, and is not regarded as "human grade".

WEBSITE SPEED

thehonestkitchen.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

74%

thehonestkitchen.com is faster than approximately 74 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #145.742 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • thehonestkitchen.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (71.6%)
  • Flag for IndiaIndia (11.9%)
  • Flaf icon for other countryOthers (16.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #50.852
Flag for IndiaIndia #128.931

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How thehonestkitchen.com looks like on a mobile device such as an iPhone.

Tablet
How thehonestkitchen.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #f0f0f0
  • 28% #e0e0e0
  • 9% #ffffff
  • 3% #d0c0b0
  • 2% #c0b0a0
  • 2% #c0a080
  • 1% #e07070
  • 1% #805040
  • 1% #e0c0b0
  • 1% #fff0f0
  • 1% #c09070
  • 1% #804020

Text/code ratio

thehonestkitchen.com's text/code ratio is 3.73%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.73%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 2
  • <H3> 16
  • <H4> 18
  • <H5> 10
  • <H6> 1
<H1>
Top level heading
Food is the ultimate gesture of love. make it count.
100% human grade
Bring home better
<H2>
2nd level heading
True stories
Sign up to get $5 off your next order.
<H3>
3rd level heading
Meals (4)
Toppers (2)
Treats (4)
Supplements & broths (4)
Whole food clusters
<H4>
4th level heading
Whole foodclusters are here!
New to thk? start with a 2 lb trial box! (2)
Our new cups are great for trial or on-the-go feeding!
See our customer favorites and bestsellers!
See our customer favorites! shop bestsellers
<H5>
5th level heading
Highest quality ingredients .
Highest quality kitchens.
Highest quality foods.
Food (2)
Toppers
<H6>
6th level heading
New
Alt attributes Arrow up

We found 44 images on this website.
26 ALT attributes are missing on your image tags. The issue affects 19 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on thehonestkitchen.com https://www.thehonestkitchen.com/media/staempfli_imageresizer/cache/catalog/category/300x300_co_ar_t... 2
Image with missing alt attribute found on thehonestkitchen.com https://www.thehonestkitchen.com/media/staempfli_imageresizer/cache/catalog/category/300x300_co_ar_t... 2
Image with missing alt attribute found on thehonestkitchen.com https://www.thehonestkitchen.com/media/staempfli_imageresizer/cache/catalog/category/300x300_co_ar_t... 2
Image with missing alt attribute found on thehonestkitchen.com https://www.thehonestkitchen.com/media/staempfli_imageresizer/cache/catalog/category/300x300_co_ar_t... 2
Image with missing alt attribute found on thehonestkitchen.com https://www.thehonestkitchen.com/media/staempfli_imageresizer/cache/catalog/category/300x300_co_ar_t... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 26 images on thehonestkitchen.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.111
  • Likes 1.118
  • Shares 3.585
  • Comments 408

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 04/19/2002 22 years, 6 months, 20 days ago
Last Modified 11/14/2019 4 years, 11 months, 25 days ago
Expiration Date 04/19/2025 5 months, 15 days from now
Nameservers Arrow up
Host IP Address Country
ns0.dnsmadeeasy.com 208.94.148.2 Flag for United StatesUnited States
ns1.dnsmadeeasy.com 208.80.124.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.201.124
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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