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SEO Report for ucsb.edu

December 10, 2019 3:22 PM
Desktop screen Desktop screenshot for ucsb.edu

SEO SCORE

Favicon for ucsb.eduucsb.edu
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Education  >  College / Graduate School
• Online since
April 27, 1987 (explore Wayback Machine)
• Age
33 years, 2 months, 17 days
• Alexa Rank
#7.474, ucsb.edu is in the world's top 10.000 websites!
• Owner
University of California, Santa Barbara (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 20, 2020.
Title Tag
Home | UC Santa Barbara
Length: 23 (recommended: 10 to 70)
Meta Description
UC Santa Barbara is a leading center for teaching and research located on the California coast - truly a learning and living environment like no other!
Length: 151 (recommended: 50 to 160)
Google preview
Desktop Version

Home | UC Santa Barbara

https://ucsb.edu

UC Santa Barbara is a leading center for teaching and research located on the California coast - truly a learning and living environment like no other!

Mobile Version

Favicon for ucsb.edu https://ucsb.edu

Home | UC Santa Barbara

UC Santa Barbara is a leading center for teaching and research located on the California coast - truly a learning and living envir...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ucsb.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
University of California, Santa Barbara Confidence: 78% Arrow up

The University of California, Santa Barbara (commonly referred to as UC Santa Barbara or UCSB) is a public research university and one of the 10 campuses of the University of California system.

The main campus is located on a site near Goleta, California, United States, from Santa Barbara and northwest of Los Angeles.

Tracing its roots back to 1891 as an independent teachers' college, UCSB joined the University of California system in 1944 and is the third-oldest general-education campus in the system.

California Confidence: 71% Arrow up

California is the most populous state in the United States and the third most extensive by area.

Located on the western (Pacific Ocean) coast of the U.S., California is bordered by the other U.S. states of Oregon, Nevada, and Arizona and shares an international border with the Mexican state of Baja California.

The state capital is Sacramento.

Los Angeles is California's most populous city, and the country's second largest after New York City.

The Los Angeles Area and the San Francisco Bay Area are the nation's second- and fifth-most populous urban regions, respectively.

California also has the nation's most populous county, Los Angeles County, and its largest county by area, San Bernardino County.

Natural environment Confidence: 68% Arrow
Education Confidence: 67% Arrow
Research Confidence: 66% Arrow

WEBSITE SPEED

ucsb.edu website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

72%

ucsb.edu is faster than approximately 72 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #7.474 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for ucsb.edu

Daily visitors by country

  • ucsb.edu daily visitors distribution - Total: 10 countries
  • Flag for IndiaIndia (11.4%)
  • Flag for United States of AmericaUnited States of America (58.8%)
  • Flag for JapanJapan (4.6%)
  • Flag for JapanJapan (17.4%)
  • Flaf icon for other countryOthers (8.4%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #5.881
Flag for TaiwanTaiwan #9.104
Flag for PakistanPakistan #5.827
Flag for United States of AmericaUnited States of America #2.155
Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) #24.196

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ucsb.edu looks like on a mobile device such as an iPhone.

Tablet
How ucsb.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 100% #ffffff

Text/code ratio

ucsb.edu's text/code ratio is 1.19%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.19%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 5
  • <H3> 4
  • <H4> 13
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Home
Where beauty meets brilliance
<H2>
2nd level heading
Main navigation
Quick links
News & events
Voices
Popular links
<H3>
3rd level heading
‘out of many’
Smarter strategies
Loose connections
Making the world a better place
<H4>
4th level heading
Undergraduate majors
Graduate admission
Undergraduate admission
People finder
Freshman applicants
Alt attributes Arrow up

We found 7 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on ucsb.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 28.605
  • Likes 1.249
  • Shares 26.948
  • Comments 408
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 04/27/1987 33 years, 2 months, 17 days ago
Last Modified 06/15/2018 2 years, 27 days ago
Expiration Date 07/31/2021 1 year, 18 days from now

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.2
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406

OWNER

The owner's whois contact information is public.
Organization
University of California, Santa Barbara
Address
ETS Network & Communications Services North Hall 2124, MC#3201
City
Santa Barbara
Zip
93106
State
CA
Country
USA
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