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SEO Report for whoi.edu

December 26, 2019 11:55 AM
Desktop screen Desktop screenshot for whoi.edu

SEO SCORE

Favicon for whoi.eduwhoi.edu
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Education  >  College / Graduate School
• Online since
• Age
33 years, 4 months, 13 days
• Alexa Rank
#97.683, whoi.edu is in the world's top 100.000 websites!
• Owner
Woods Hole Oceanographic Institution (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Internet2 has expired on March 12, 2020.
Title Tag
Woods Hole Oceanographic Institution
Length: 36 (recommended: 10 to 70)
Meta Description
Modal Box modal- Click here to edit the “modal-box” settings. This text is only for editing and will not appear…
Length: 118 (recommended: 50 to 160)
Google preview
Desktop Version

Woods Hole Oceanographic Institution

https://whoi.edu

Modal Box modal- Click here to edit the “modal-box” settings. This text is only for editing and will not appear…

Mobile Version

Favicon for whoi.edu https://whoi.edu

Woods Hole Oceanographic Institution

Modal Box modal- Click here to edit the “modal-box” settings. This text is only for editing and will not appear…

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by whoi.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Woods Hole Oceanographic Institution Confidence: 86% Arrow up

The Woods Hole Oceanographic Institution (WHOI, acronym pronounced) is a private, nonprofit research and higher education facility dedicated to the study of all aspects of marine science and engineering and to the education of marine researchers.

Established in 1930 in Woods Hole, Massachusetts, it is the largest independent oceanographic research institution in the U.S., with staff and students numbering about 1,000.

The Institution is organized into six departments, four ocean institutes—ocean life, coastal ocean, ocean and climate change, deep ocean exploration—the Cooperative Institute for Climate and Ocean Research, and a marine policy center.

Its shore-based facilities are located in the village of Woods Hole, Massachusetts, United States and a mile and a half away on the Quissett Campus.

The bulk of the Institution's funding comes from grants and contracts from the National Science Foundation and other government agencies, augmented by foundations and private donations.

WEBSITE SPEED

whoi.edu website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.6s

This domain loads at the median speed of 0.6 seconds.

Speed Percentile

94%

whoi.edu is faster than approximately 94 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #97.683 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for whoi.edu

Daily visitors by country

  • whoi.edu daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (62.0%)
  • Flag for IndiaIndia (9.3%)
  • Flaf icon for other countryOthers (28.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #37.023
Flag for IndiaIndia #108.492

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How whoi.edu looks like on a mobile device such as an iPhone.

Tablet
How whoi.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 46% #d0e0f0
  • 30% #002040
  • 5% #202040
  • 4% #809090
  • 4% #404050
  • 4% #80a0a0
  • 2% #606070
  • 2% #b0c0d0
  • 1% #c0d0e0
  • 1% #d0f0ff
  • 0% #b0b0b0
  • 0% #d0d0d0

Text/code ratio

whoi.edu's text/code ratio is 4.15%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.15%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 4
  • <H3> 11
  • <H4> 21
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
Understanding the ocean. for our planet and our future.
News & ınsights
Featured projects
Explore with us
Shop whoı
<H2>
2nd level heading
Sea anemones with jet lag?
Get involved
Join our email list
Follow us
<H3>
3rd level heading
How microbes reflect the health of coral reefs
Underwater pile driving noise causes alarm responses in squid
Tremors of the deep sea
Whoı-engineered dısco allows scientists to measure highly reactive superoxide on coral reefs
Whoı’s economic impacts are far-reaching
<H4>
4th level heading
We are the world’s leading, independent, non-profit organization dedicated to ocean research, exploration, and education.
Spotlight on
Make the ocean a part of your life.
Get ınvolved (2)
Follow us
<H5>
5th level heading
- henry bryant bigelow, "father of u.s. oceanography," and founding director of whoı, 1930-1940.
Alt attributes Arrow up

We found 46 images on this website.
22 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on whoi.edu /wp-content/uploads/2018/05/media-aerials-IMG_2283.jpg 1
Image with missing alt attribute found on whoi.edu https://www.whoi.edu/wp-content/uploads/2018/07/understand-300x125.jpg 1
Image with missing alt attribute found on whoi.edu https://www.whoi.edu/wp-content/uploads/2018/07/explore-300x125.jpg 1
Image with missing alt attribute found on whoi.edu https://www.whoi.edu/wp-content/uploads/2018/07/educate-300x125.jpg 1
Image with missing alt attribute found on whoi.edu /wp-content/uploads/2018/07/icon-transport.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on whoi.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.018
  • Likes 300
  • Shares 1.593
  • Comments 125
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 03/02/1987 33 years, 4 months, 13 days ago
Last Modified 09/26/2019 9 months, 20 days ago
Expiration Date 07/31/2020 18 days from now

SERVER

Server map
  • Service Provider (ISP)
  • Woods Hole Oceanographic Institution
  • IP Address
  • 128.128.77.28
  • Country
  • Flag for United StatesUnited States
  • Region
  • Massachusetts , Woods Hole
  • Latitude and Longitude
  • 41.5411 : -70.6469

OWNER

The owner's whois contact information is public.
Organization
Woods Hole Oceanographic Institution
Address
266 Woods Hole Road
City
Woods Hole
Zip
02543
State
MA
Country
USA
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