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Whois & Analysis for

Oct 30, 2019 1:23 am UTC


The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for


6 criteria passed
5 criteria to solve


Make all versions of your website point to the same URL.
Consider adding a robots.txt file in your web server's root directory.


• Domain Owner
• Category
Business  >  Advertising
• Online since
• Age
9 years, 10 months, 28 days
• Alexa Rank
#447.223, is in the world's top 1 million websites


Representation of an online Form

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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on October 28, 2020.
Title Tag
Avocet: The Innovation DSP
Length: 26 (recommended: 10 to 70)
Meta Description
Avocet is the Innovation DSP: delivering digital advertising that changes behaviour and drives revenue in the real world.
Length: 121 (recommended: 50 to 160)
Google preview
Desktop Version

Avocet: The Innovation DSP

Avocet is the Innovation DSP: delivering digital advertising that changes behaviour and drives revenue in the real world.

Mobile Version

Avocet: The Innovation DSP

Avocet is the Innovation DSP: delivering digital advertising that changes behaviour and drives revenue in the real world.

Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Avocet Confidence: 86% Arrow up

The four species of avocets are a genus, Recurvirostra, of waders in the same avian family as the stilts.

The genus name is from Latin recurvus, "curved backwards" and rostrum, "bill".

The common name is thought to be derived from the Italian (Ferrarese) word avosetta.

Francis Willughby in 1678 noted it as the "Avosetta of the Italians".

Demand-side platform Confidence: 72% Arrow up

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).

Online advertising Confidence: 65% Arrow
Innovation Confidence: 64% Arrow

WEBSITE SPEED website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 4.8 seconds.

Speed Percentile

9% is faster than approximately 9 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results


This website is ranked #447.223 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • daily visitors distribution - Total: 2 countries
  • Flag for AustraliaAustralia (59.3%)
  • Flag for New ZealandNew Zealand (35.1%)
  • Flaf icon for other countryOthers (5.6%)

Traffic country ranks

Country Rank
Flag for AustraliaAustralia #7.653
Flag for New ZealandNew Zealand #1.567


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 34% #ffffff
  • 28% #f0f0f0
  • 15% #808070
  • 9% #806000
  • 4% #705000
  • 1% #603020
  • 1% #205060
  • 1% #604000
  • 1% #a09060
  • 1% #f0ffff
  • 0% #601010
  • 0% #604030

Text/code ratio's text/code ratio is 15.16%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 15.16%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 1
  • <H3> 9
  • <H4> 0
  • <H5> 0
  • <H6> 0
Top level heading
Avocet: the ınnovation dsp
Why avocet?
Our services
Managed service
Self service
2nd level heading
Avocet is a progressive platform for buying digital display media to change behaviour and drive revenue in the real world.
3rd level heading
ınformation storage and access
Ad selection, delivery, reporting
Content selection, delivery, reporting
Alt attributes Arrow up

We found 18 images on this website.
18 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 18 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 5
  • Likes 2
  • Shares 1
  • Comments 2


Domain Registrar GANDI SAS
Registration Date 04/09/2014 9 years, 10 months, 28 days ago
Last Modified 04/09/2019 4 years, 10 months, 29 days ago


Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031