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SEO Report for aza.org

January 13, 2020 10:05 AM
Desktop screen Desktop screenshot for aza.org

SEO SCORE

Favicon for aza.orgaza.org
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Pets
• Online since
November 2, 1995 (explore Wayback Machine)
• Age
24 years, 7 months, 1 day
• Alexa Rank
#346.843, aza.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GoDaddy.com, Inc. is valid from June 18, 2018 to June 18, 2020.
Title Tag
Association of Zoos & Aquariums | AZA.org
Length: 45 (recommended: 10 to 70)
Meta Description
The Association of Zoos & Aquariums leverages the wildlife expertise of its members to promote animal welfare, conservation efforts, and scientific education. Learn more about our mission, our members, and our vision for the future.
Length: 236 (recommended: 50 to 160)
Google preview
Desktop Version

Association of Zoos & Aquariums | AZA.org

https://aza.org

The Association of Zoos & Aquariums leverages the wildlife expertise of its members to promote animal welfare, conservation efforts, and scientific education. Le...

Mobile Version

Favicon for aza.org https://aza.org

Association of Zoos & Aquariums | AZA.org

The Association of Zoos & Aquariums leverages the wildlife expertise of its members to promote animal welfare, conservation ef...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by aza.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Animal welfare Confidence: 77% Arrow up

Animal welfare is the well-being of animals.

The standards of "good" animal welfare vary considerably between different contexts.

These standards are under constant review and are debated, created and revised by animal welfare groups, legislators and academics worldwide.

Animal welfare science uses various measures, such as longevity, disease, immunosuppression, behavior, physiology, and reproduction, although there is debate about which of these indicators provide the best information.

Association of Zoos and Aquariums Confidence: 70% Arrow up

The Association of Zoos and Aquariums (previously American Zoo and Aquarium Association, and originally American Association of Zoological Parks and Aquariums) is a nonprofit organization founded in 1924 dedicated to the advancement of zoos and public aquariums in the areas of conservation, education, science, and recreation.

Conservation biology Confidence: 68% Arrow up

Conservation biology is the management of nature and of Earth's biodiversity with the aim of protecting species, their habitats, and ecosystems from excessive rates of extinction and the erosion of biotic interactions.

It is an interdisciplinary subject drawing on natural and social sciences, and the practice of natural resource management.

Zoo Confidence: 68% Arrow
Aquarium Confidence: 62% Arrow

WEBSITE SPEED

aza.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

55%

aza.org is faster than approximately 55 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #346.843 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for aza.org

Daily visitors by country

  • aza.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (97.7%)
  • Flaf icon for other countryOthers (4.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #76.173

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How aza.org looks like on a mobile device such as an iPhone.

Tablet
How aza.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 11% #60b0c0
  • 9% #006070
  • 8% #50a0b0
  • 6% #d0d0d0
  • 6% #c0c0c0
  • 6% #ffffff
  • 5% #201010
  • 5% #a0b0b0
  • 5% #000000
  • 5% #007070
  • 4% #80a0c0
  • 3% #e0e0e0

Text/code ratio

aza.org's text/code ratio is 8.91%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.91%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 18
  • <H2> 11
  • <H3> 0
  • <H4> 0
  • <H5> 5
  • <H6> 1
<H1>
Top level heading
We believe in a better future for all living things.
Latest news & events
Leaders in animal care, conservation, and family fun
Our collective ─▒mpact
Our mission
<H2>
2nd level heading
238accredited zoos & aquariums
45states
100years
800,000animals
6,000species
<H5>
5th level heading
About the association of zoos & aquariums
We're changing lives
Questions?
Resources
Aza news
<H6>
6th level heading
See what's happening
Alt attributes Arrow up

We found 14 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on aza.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.261
  • Likes 1.303
  • Shares 1.694
  • Comments 264
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 11/02/1995 24 years, 7 months, 1 day ago
Last Modified 09/02/2019 9 months, 2 days ago
Nameservers Arrow up
Host IP Address Country
ns-1392.awsdns-46.org 205.251.197.112 Flag for United StatesUnited States
ns-289.awsdns-36.com 205.251.193.33 Flag for United StatesUnited States
ns-846.awsdns-41.net 205.251.195.78 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 40.119.1.254
  • Country
  • Flag for United StatesUnited States
  • Region
  • Texas , San Antonio
  • Latitude and Longitude
  • 29.4167 : -98.5

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