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Whois & Analysis for brunswick.com

Jan 13, 2020 2:10 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Brunswick Corporation
• Address
26125 N. Riverwoods Blvd
• City
Mettawa
• Zip Code
60045
• State
IL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for brunswick.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Brunswick Corporation See more
• Category
Education  >  K-6 Education
• Online since
• Age
27 years, 4 months, 27 days
• Alexa Rank
#496.840, brunswick.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 29, 2020.
Title Tag
Brunswick Corporation (BC)
Length: 26 (recommended: 10 to 70)
Meta Description
Brunswick Corporation, a world-class leader in the marine industry, turns innovation into reality via renowned marine brands.
Length: 125 (recommended: 50 to 160)
Google preview
Desktop Version

Brunswick Corporation (BC)

https://brunswick.com

Brunswick Corporation, a world-class leader in the marine industry, turns innovation into reality via renowned marine brands.

Mobile Version

https://brunswick.com

Brunswick Corporation (BC)

Brunswick Corporation, a world-class leader in the marine industry, turns innovation into reality via renowned marine brands.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1.0, width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by brunswick.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Brunswick Corporation Confidence: 86% Arrow up

The Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that specializes in developing, manufacturing and marketing a wide variety of products since 1845.

Brunswick Corporation owns numerous leading lifestyle brands such as Mercury Marine, Life Fitness, and Hammer Strength.

They also own many popular boating brands under the Brunswick Boat Group division including Sea Ray, Bayliner, Crestliner, Harris Boats, and Boston Whaler.

Brunswick's global headquarters is in the northern Chicago suburb of Lake Forest, Illinois.

In 2015, it had sales of US$4.105 billion with net earnings of $241.4 million.

Ship transport Confidence: 62% Arrow up

Ship transport is watercraft carrying people (passengers) or goods (cargo).

Freight transport has been achieved widely by sea throughout recorded history.

Although the importance of sea travel for passengers has decreased due to aviation, it is effective for short trips and pleasure cruises.

Transport by water is cheaper than transport by air, despite fluctuating exchange rates and CAF charges to account for such.

WEBSITE SPEED

brunswick.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.4s

This domain loads at the median speed of 0.4 seconds.

Speed Percentile

97%

brunswick.com is faster than approximately 97 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #496.840 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • brunswick.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (69.6%)
  • Flaf icon for other countryOthers (30.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #105.411

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How brunswick.com looks like on a mobile device such as an iPhone.

Tablet
How brunswick.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #b0c0d0
  • 19% #ffffff
  • 15% #c0d0d0
  • 14% #d0d0e0
  • 13% #f0f0f0
  • 6% #e0e0f0
  • 3% #f0f0ff
  • 2% #d0e0f0
  • 1% #505070
  • 1% #f0ffff
  • 1% #607090
  • 1% #c0d0e0

Text/code ratio

brunswick.com's text/code ratio is 1.91%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.91%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 3
  • <H4> 8
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
ınnovation and ınspiration on the water
We’re headed to ces 2020
Latest news
Delivering solutions to define and transform the marine experience
Corporate social responsibility
<H3>
3rd level heading
Brunswick corporation to showcase ındustry leading technology and provide a glimpse into the future of boating at ces 2020
Sea ray® unveils new state-of-the-art slx-r 400e outboard at ces 2020
Brunswick establishes advanced systems group and appoints brett dibkey as president
<H4>
4th level heading
Marine engines
Parts & accessories
Boats
Business acceleration
Sustainability
Alt attributes Arrow up

We found 124 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on brunswick.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.046
  • Likes 82
  • Shares 932
  • Comments 32

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 06/23/1997 27 years, 4 months, 27 days ago
Last Modified 12/20/2019 4 years, 11 months, 2 days ago
Expiration Date 06/22/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns3-02.azure-dns.org 13.107.24.2 Flag for United StatesUnited States
ns4-02.azure-dns.info 13.107.160.2 Flag for United StatesUnited States
ns1-02.azure-dns.com 40.90.4.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 174.129.30.187
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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