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Whois & Analysis for esteelauder.com

Dec 8, 2019 6:49 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for esteelauder.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Beauty
• Online since
August 13, 1997 Explore Wayback Machine
• Age
27 years, 3 months, 6 days
• Alexa Rank
#27.055, esteelauder.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 19, 2020.
Title Tag
Estee Lauder | Beauty Products, Skin Care & Makeup
Length: 54 (recommended: 10 to 70)
Meta Description
Discover Beauty at esteelauder.com, your destination for high-performance Skincare, Makeup, Fragrance, videos, more. Free Shipping & Returns
Length: 144 (recommended: 50 to 160)
Google preview
Desktop Version

Estee Lauder | Beauty Products, Skin Care & Makeup

https://esteelauder.com

Discover Beauty at esteelauder.com, your destination for high-performance Skincare, Makeup, Fragrance, videos, more. Free Shipping & Returns

Mobile Version

https://esteelauder.com

Estee Lauder | Beauty Products, Skin Care & Makeup

Discover Beauty at esteelauder.com, your destination for high-performance Skincare, Makeup, Fragrance, videos, more. Free Shipping...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.esteelauder.be/be/en/estée-lauder-official-site en-be
https://www.esteelauder.be/estée-lauder-official-site en-be
https://www.esteelauder.be/be/nl/ nl-be
https://www.esteelauder.be/be/nl/estée-lauder-official-site nl-be
https://www.esteelauder.be/be/fr/ fr-be
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1.0, minimal-ui user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on esteelauder.com

TRAFFIC

This website is ranked #27.055 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • esteelauder.com daily visitors distribution - Total: 6 countries
  • Flag for AzerbaijanAzerbaijan (5.8%)
  • Flag for United States of AmericaUnited States of America (37.2%)
  • Flag for ChinaChina (38.6%)
  • Flaf icon for other countryOthers (18.4%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #146.174
Flag for AzerbaijanAzerbaijan #2.130
Flag for United States of AmericaUnited States of America #7.970
Flag for Hong KongHong Kong #6.819
Flag for CanadaCanada #37.063

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How esteelauder.com looks like on a mobile device such as an iPhone.

Tablet
How esteelauder.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 53% #202040
  • 42% #101030
  • 2% #303050
  • 1% #404060
  • 1% #505070
  • 1% #000020
  • 0% #808090
  • 0% #9090a0
  • 0% #a0a0b0
  • 0% #807090
  • 0% #707080
  • 0% #201040

Text/code ratio

esteelauder.com's text/code ratio is 1.08%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.08%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 1
  • <H3> 63
  • <H4> 43
  • <H5> 9
  • <H6> 0
<H1>
Top level heading
5 days of free gifts
Party shimmer ıncludes 5 full sizes
Let ıt glow
Sparkle & shine
Scents of style
<H2>
2nd level heading
Trending now
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Skincare
Makeup
Fragrance
Re-nutriv
Aerin
<H4>
4th level heading
Shop top-rated favorites
Synchronized recovery (3)
Rapid firm + lift treatment with acetyl hexapeptide-8 (3)
Global anti-aging cell power creme spf 15 (3)
Moisture rich foaming cleanser (2)
<H5>
5th level heading
Most popular searches:
New shades (3)
Engravıng avaılable! (5)
Alt attributes Arrow up

We found 76 images on this website.
74 ALT attributes are missing on your image tags. The issue affects 42 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on esteelauder.com /media/export/cms_2.0/merch-windows/by-campaign/holiday2019/5-days-of-offers/05_PE929_Countdown_Cale... 4
Image with missing alt attribute found on esteelauder.com /media/export/cms_2.0/merch-windows/by-campaign/holiday2019/generic-holiday-grace-elizabeth/07_HOL19... 1
Image with missing alt attribute found on esteelauder.com /media/export/cms_2.0/merch-windows/by-campaign/holiday2019/december-pwp/08_HOL19_December_PWP_NOAM_... 1
Image with missing alt attribute found on esteelauder.com /media/export/cms_2.0/gnav/fall-2018/06_DW_SIP_gnav_US_Global_exAsia_55+Shades.jpg 1
Image with missing alt attribute found on esteelauder.com /media/export/cms_2.0/gnav/spring-2018/10_DW_or_Nothing_NOAM_gnav.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 74 images on esteelauder.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 14.265
  • Likes 4.634
  • Shares 9.148
  • Comments 483

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 08/13/1997 27 years, 3 months, 6 days ago
Last Modified 11/10/2018 6 years, 8 days ago
Expiration Date 08/12/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns4.elcompanies.com 206.193.170.10 Flag for BelgiumBelgium
ns2.elcompanies.com 206.193.132.79 Flag for United StatesUnited States
ns5.elcompanies.com 203.163.124.200 Flag for JapanJapan

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • CenturyLink Communications
  • IP Address
  • 63.158.167.241
  • Country
  • Flag for United StatesUnited States
  • Region
  • Arizona , Goodyear
  • Latitude and Longitude
  • 33.4294 : -112.3896
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