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Whois & Analysis for mercato.com

Dec 1, 2019 2:27 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Registration Private
• Organization
Domains By Proxy, LLC
• Address
DomainsByProxy.com, 14455 N. Hayden Road
• City
Scottsdale
• Zip Code
85260
• State
Arizona
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for mercato.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink  >  Cuisine-Specific
• Online since
• Age
27 years, 5 months, 11 days
• Alexa Rank
#85.366, mercato.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on August 24, 2021.
Title Tag
Grocery Store Delivery - Get Online Groceries Delivered | Mercato
Length: 65 (recommended: 10 to 70)
Meta Description
Get fresh groceries delivered in 1-Hr. Save time & money by choosing your favorite local specialty food shops, produce markets, etc. delivered right to you.
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

Grocery Store Delivery - Get Online Groceries Delivered | Mercato

https://mercato.com

Get fresh groceries delivered in 1-Hr. Save time & money by choosing your favorite local specialty food shops, produce markets, etc. delivered right to you.

Mobile Version

https://mercato.com

Grocery Store Delivery - Get Online Groceries Delivered | Mercato

Get fresh groceries delivered in 1-Hr. Save time & money by choosing your favorite local specialty food shops, produce markets...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mercato.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Grocery store Confidence: 73% Arrow up

A grocery store is a retail store that primarily sells food.

A grocer is a bulk seller of food.

Grocery stores often offer non-perishable food that is packaged in cans, bottles and boxes, with some also having fresh produce, butchers, delis, and bakeries.

Large grocery stores that stock significant amounts of non-food products, such as clothing and household items, are called supermarkets.

Some large supermarkets also include a pharmacy, and customer service, redemption and electronics sections.

Market (economics) Confidence: 66% Arrow up

A market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange.

While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labor) in exchange for money from buyers.

It can be said that a market is the process by which the prices of goods and services are established.

Markets facilitate trade and enable the distribution and allocation of resources in a society.

Markets allow any trade-able item to be evaluated and priced.

A market emerges more or less spontaneously or may be constructed deliberately by human interaction in order to enable the exchange of rights (cf.

ownership) of services and goods.

Markets generally supplant gift economies and are often held in place through rules and customs, such as a booth fee, competitive pricing, source of goods for sale (local produce or stock registration), and the threat of military or police force if these rules are broken.

Retail Confidence: 65% Arrow

WEBSITE SPEED

mercato.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.5s

This domain loads at the median speed of 0.5 seconds.

Speed Percentile

94%

mercato.com is faster than approximately 94 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #85.366 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • mercato.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (95.6%)
  • Flaf icon for other countryOthers (4.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #18.320

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mercato.com looks like on a mobile device such as an iPhone.

Tablet
How mercato.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 44% #ffffff
  • 37% #f0f0f0
  • 4% #f0f0ff
  • 2% #f0c0a0
  • 1% #ffe0c0
  • 1% #e0b090
  • 1% #fff0ff
  • 1% #f0fff0
  • 1% #fffff0
  • 1% #fff0f0
  • 1% #f0ffff
  • 1% #603020

Text/code ratio

mercato.com's text/code ratio is 3.85%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.85%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 35
  • <H4> 9
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Your groceries delivered
<H2>
2nd level heading
Shop top-rated stores near you
Find your flavor
How it works (2)
ıt's personal
Our promise
<H3>
3rd level heading
Seasonal produce (2)
Hand-cut meats (2)
Catch of the day (2)
ınternational specialties (2)
Pantry & bakery (2)
<H4>
4th level heading
Butterfield market (3)
Organic basic food (2)
Wilson farm (2)
Or use your email (2)
Alt attributes Arrow up

We found 76 images on this website.
25 ALT attributes are missing on your image tags. The issue affects 23 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on mercato.com https://www.facebook.com/tr?id=211032369233735&ev=PageView&noscript=1 1
Image with missing alt attribute found on mercato.com https://dye1fo42o13sl.cloudfront.net/green-logo.svg 1
Image with missing alt attribute found on mercato.com https://dye1fo42o13sl.cloudfront.net/home/compressed/illustration_tomato.png 2
Image with missing alt attribute found on mercato.com https://dye1fo42o13sl.cloudfront.net/home/compressed/illustration_beets.png 1
Image with missing alt attribute found on mercato.com https://dye1fo42o13sl.cloudfront.net/home/compressed/illustration_garlic.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 25 images on mercato.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 9.379
  • Likes 790
  • Shares 8.395
  • Comments 194

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 05/29/1997 27 years, 5 months, 11 days ago
Last Modified 04/14/2015 9 years, 6 months, 26 days ago
Expiration Date 05/28/2024 Expired
Nameservers Arrow up
Host IP Address Country
ns63.domaincontrol.com 97.74.101.42 Flag for United StatesUnited States
ns64.domaincontrol.com 173.201.69.42 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.10.211.121
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676
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