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Whois & Analysis for mobilemarketer.com

Dec 5, 2019 2:05 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Eli Dickinson
• Organization
Industry Dive
• Address
1575 I St NW Suite 400
• City
Washington, DC
• Zip Code
20005
• State
DC
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for mobilemarketer.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Industry Dive See more
• Category
Business  >  Marketing  >  Advertising
• Online since
• Age
23 years, 4 months, 20 days
• Alexa Rank
#59.887, mobilemarketer.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on October 9, 2020.
Title Tag
Mobile Marketing News | Mobile Marketer
Length: 39 (recommended: 10 to 70)
Meta Description
Mobile Marketer provides in-depth journalism covering impactful news and trends shaping mobile marketing and advertising. We cover mobile marketing trends, search, AR/VR, mobile-driven tech and platforms, messaging and more. Mobile Marketer is a leading industry publication operated by Industry Dive.
Length: 301 (recommended: 50 to 160)
Google preview
Desktop Version

Mobile Marketing News | Mobile Marketer

https://mobilemarketer.com

Mobile Marketer provides in-depth journalism covering impactful news and trends shaping mobile marketing and advertising. We cover mobile market...

Mobile Version

https://mobilemarketer.com

Mobile Marketing News | Mobile Marketer

Mobile Marketer provides in-depth journalism covering impactful news and trends shaping mobile marketing and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mobilemarketer.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mobile marketing Confidence: 81% Arrow up

Mobile marketing is marketing on or with a mobile device, such as a smart phone.

Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

Advertising Confidence: 74% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Marketing Confidence: 73% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Journalism Confidence: 72% Arrow up

Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree.

The word applies to the occupation (professional or not), the methods of gathering information, and the organizing literary styles.

Journalistic media include: print, television, radio, Internet, and, in the past, newsreels.

Publication Confidence: 70% Arrow up

To publish is to make content available to the general public.

While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content on any traditional medium, including paper (newspapers, magazines, catalogs, etc).

The word publication means the act of publishing, and also refers to any printed copies.

WEBSITE SPEED

mobilemarketer.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.5s

This domain loads at the median speed of 2.5 seconds.

Speed Percentile

30%

mobilemarketer.com is faster than approximately 30 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #59.887 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • mobilemarketer.com daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (8.5%)
  • Flag for United States of AmericaUnited States of America (55.3%)
  • Flag for Hong KongHong Kong (5.5%)
  • Flag for CanadaCanada (4.1%)
  • Flaf icon for other countryOthers (26.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #61.270
Flag for United States of AmericaUnited States of America #25.583
Flag for Hong KongHong Kong #7.598
Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) #87.367
Flag for CanadaCanada #34.794

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mobilemarketer.com looks like on a mobile device such as an iPhone.

Tablet
How mobilemarketer.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #ffffff
  • 31% #f0f0f0
  • 3% #e04050
  • 2% #404050
  • 2% #e06070
  • 2% #a08090
  • 2% #304040
  • 1% #ffd0d0
  • 1% #fff0f0
  • 1% #907080
  • 1% #f0c0c0
  • 1% #303070

Text/code ratio

mobilemarketer.com's text/code ratio is 5.52%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.52%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 2
  • <H3> 37
  • <H4> 4
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Kool-aid crashes onto tiktok with holiday video challenge
<H2>
2nd level heading
Top stories
The latest
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
American eagle embeds qr codes in shirts for giving tuesday
Pandora updates app to better cater to advertisers
Sprinklr acquires nanigans' social ad business amid ad tech consolidation
T-mobile ad campaign touts nationwide 5g coverage
Retailers reap rewards from major bet on social ads during cyber weekend
<H4>
4th level heading
Explore
Related publications
Follow
Feedback
Alt attributes Arrow up

We found 68 images on this website.
17 ALT attributes are missing on your image tags. The issue affects 15 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 17 images on mobilemarketer.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 544
  • Likes 40
  • Shares 504
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar NAMECHEAP, INC.
Registration Date 07/01/2001 23 years, 4 months, 20 days ago
Last Modified 06/01/2019 5 years, 5 months, 20 days ago
Expiration Date 07/01/2020 Expired
Nameservers Arrow up
Host IP Address Country
ivy.ns.cloudflare.com 173.245.58.120 Flag for United StatesUnited States
sid.ns.cloudflare.com 173.245.59.143 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.26.9.203
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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