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Whois & Analysis for nosto.com

Nov 18, 2019 12:48 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for nosto.com

SEO SCORE

nosto.com
Make your link ↑ do-follow
72

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business
• Online since
December 28, 2003 Explore Wayback Machine
• Age
20 years, 10 months, 10 days
• Alexa Rank
#39.097, nosto.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on February 28, 2020.
✅ Title Tag
Nosto - World’s Leading E-commerce Personalization Platform
Length: 61 (recommended: 10 to 70)
✅ Meta Description
Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.
Length: 118 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Nosto - World’s Leading E-commerce Personalization Platform

https://nosto.com

Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.

Mobile Version

https://nosto.com

Nosto - World’s Leading E-commerce Personalization Platform

Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.nosto.com en
https://www.nosto.com/de/ de
https://www.nosto.com/fr/ fr
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://nosto.com https://www.nosto.com/
https://nosto.com https://www.nosto.com/
http://www.nosto.com https://www.nosto.com/
https://www.nosto.com https://www.nosto.com/
✅ Robots.txt
http://www.nosto.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nosto.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
E-commerce Confidence: 79% Arrow up

E-commerce is a transaction of buying or selling online.

Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.
Personalization Confidence: 68% Arrow up

Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.

A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising.

Personalization is a key element in social media and recommender systems.

WEBSITE SPEED

❌ nosto.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

46%

nosto.com is faster than approximately 46 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #39.097 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • nosto.com daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (7.0%)
  • Flag for United States of AmericaUnited States of America (61.2%)
  • Flag for CanadaCanada (5.7%)
  • Flaf icon for other countryOthers (26.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #59.868
Flag for TurkeyTurkey #99.558
Flag for IsraelIsrael #12.959
Flag for United States of AmericaUnited States of America #12.192
Flag for CanadaCanada #18.143
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nosto.com looks like on a mobile device such as an iPhone.

Tablet
How nosto.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 62% #f0f0f0
  • 20% #ffffff
  • 2% #a0a090
  • 2% #b020a0
  • 1% #d0b0a0
  • 1% #f0f0ff
  • 1% #8060e0
  • 1% #b030b0
  • 1% #a040c0
  • 1% #9050d0
  • 1% #c01090
  • 1% #f0d0f0

Text/code ratio

ⓘ nosto.com's text/code ratio is 12.66%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 12.66%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 0
  • <H4> 30
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Connect with your customers
<H2>
2nd level heading
Personalizing the world of commerce
1:1 personalization across every touch point and every device
Aı-powered ecommerce ıntelligence engine
Trusted by the world's leading brands
World’s leading personalization platform for ecommerce
SEE MORE
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
The result?
Onsite product recommendations
Onsite pop-ups
Facebook & ınstagram ads
Personalized emails
SEE MORE
❌ Alt attributes Arrow up

We found 52 images on this website.
42 ALT attributes are missing on your image tags. The issue affects 30 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on nosto.com https://cdn.www.nosto.com/wp-content/themes/nosto/assets/img/check.png 1
Image with missing alt attribute found on nosto.com https://d21m4dsqdd3b9h.cloudfront.net/cfzqsbb5/onsiteContent/1564754018607 3
Image with missing alt attribute found on nosto.com https://d21m4dsqdd3b9h.cloudfront.net/cfzqsbb5/onsiteContent/1564754018608 2
Image with missing alt attribute found on nosto.com https://d21m4dsqdd3b9h.cloudfront.net/cfzqsbb5/onsiteContent/1566390470608 2
Image with missing alt attribute found on nosto.com https://d21m4dsqdd3b9h.cloudfront.net/cfzqsbb5/onsiteContent/1564754018630 2
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 42 images on nosto.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 159
  • Likes 5
  • Shares 151
  • Comments 3

DOMAIN REGISTRAR

ⓘ Domain Registrar GODADDY.COM, LLC
ⓘ Registration Date 12/28/2003 20 years, 10 months, 10 days ago
ⓘ Last Modified 10/09/2017 7 years, 24 days ago
ⓘ Expiration Date 12/28/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns-1361.awsdns-42.org 205.251.197.81 Flag for United StatesUnited States
ns-596.awsdns-10.net 205.251.194.84 Flag for United StatesUnited States
ns-1750.awsdns-26.co.uk 205.251.198.214 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Google LLC
  • ⓘ IP Address
  • 35.189.125.64
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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