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Whois & Analysis for phillipspet.com

Dec 3, 2019 3:17 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
PERFECT PRIVACY, LLC
• Address
5335 Gate Parkway care of Network Solutions PO Box 459
• City
Jacksonville
• Zip Code
32256
• State
FL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for phillipspet.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Pets
• Online since
December 11, 2012 Explore Wayback Machine
• Age
11 years, 11 months, 1 day
• Alexa Rank
#527.116, phillipspet.com is in the world's top 1 million websites

SUPERCHARGE YOUR SEO

Guest Posting Rocket

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on December 30, 2019.
Title Tag
Together, achieving more. - Phillips Pet Food & Supplies
Length: 60 (recommended: 10 to 70)
Meta Description
Phillips Pet Food & Supplies is a premier pet food and pet supply distributor, servicing pet specialty markets all across the country.
Length: 138 (recommended: 50 to 160)
Google preview
Desktop Version

Together, achieving more. - Phillips Pet Food & Supplies

https://phillipspet.com

Phillips Pet Food & Supplies is a premier pet food and pet supply distributor, servicing pet specialty markets all across the country.

Mobile Version

https://phillipspet.com

Together, achieving more. - Phillips Pet Food & Supplies

Phillips Pet Food & Supplies is a premier pet food and pet supply distributor, servicing pet specialty markets all across the...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by phillipspet.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
2007 pet food recalls Confidence: 72% Arrow up

The 2007 pet food recalls comprise the contamination and wide recall of many brands of cat and dog foods beginning in March 2007, and the ensuing developments involving the human food supply.

The recalls in North America, Europe, and South Africa came in response to reports of renal failure in pets.

Initially, the recalls were associated with the consumption of mostly wet pet foods made with wheat gluten from a single Chinese company.

After more than three weeks of complaints from consumers, the recall began voluntarily with the Canadian company Menu Foods on 16 March 2007, when a company test showed sickness and death in some of the test animals.

Soon after, there were numerous media reports of animal deaths as a result of kidney failure.

In the following weeks, several other companies who received the contaminated wheat gluten also voluntarily recalled dozens of pet food brands.

One month after the initial recall, contaminated rice protein from a different source in China was also identified as being associated with kidney failure in pets in the United States, while contaminated corn gluten was associated with kidney failure with pets in South Africa.

As a result of investigating the 2007 pet food recalls, a broader Chinese protein export contamination investigation unfolded, raising concerns about the safety of the human food supply.

Distribution (business) Confidence: 66% Arrow up

Distribution (or place) is one of the four elements of the marketing mix.

Distribution is the process of making a product or service available for the consumer or business user that needs it.

This can be done directly by the producer or service provider, or using indirect channels with intermediaries.

Philips Confidence: 63% Arrow

WEBSITE SPEED

phillipspet.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

65%

phillipspet.com is faster than approximately 65 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #527.116 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • phillipspet.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (98.3%)
  • Flaf icon for other countryOthers (3.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #108.477

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How phillipspet.com looks like on a mobile device such as an iPhone.

Tablet
How phillipspet.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #ffffff
  • 11% #201000
  • 8% #f0f0f0
  • 7% #b05030
  • 6% #6080b0
  • 6% #c06040
  • 6% #a04020
  • 4% #f0e0d0
  • 3% #d07050
  • 2% #fffff0
  • 2% #d08060
  • 2% #fff0f0

Text/code ratio

phillipspet.com's text/code ratio is 3.83%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.83%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 2
  • <H4> 3
  • <H5> 13
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
We’re investing in constant improvement
The retail world is evolving
Happy employees, happy customers
We’re passionate about supporting you
To be the preferred service provider ın pet specialty
<H3>
3rd level heading
Our commitment is simple:
Our vision
<H4>
4th level heading
Learn more
Where’s phillips?
What’s new?
<H5>
5th level heading
Phillips values (4)
Phillips pet food & supplies
Contact us
Customer service toll free:
Hours of operation:
Alt attributes Arrow up

We found 53 images on this website.
20 ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on phillipspet.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 226
  • Likes 84
  • Shares 106
  • Comments 36

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 12/11/2012 11 years, 11 months, 1 day ago
Last Modified 01/21/2018 6 years, 9 months, 21 days ago
Expiration Date 12/11/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns-389.awsdns-48.com 205.251.193.133 Flag for United StatesUnited States
ns-1699.awsdns-20.co.uk 205.251.198.163 Flag for United StatesUnited States
ns-1320.awsdns-37.org 205.251.197.40 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 18.217.180.149
  • Country
  • Flag for United StatesUnited States
  • Region
  • Ohio , Dublin
  • Latitude and Longitude
  • 40.0992 : -83.1141
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