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SEO Report for unicef.org

November 27, 2019 7:26 AM
Desktop screen Desktop screenshot for unicef.org

SEO SCORE

Favicon for unicef.orgunicef.org
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Family & Parenting  >  Parenting - K-6 Kids
• Online since
March 10, 1993 (explore Wayback Machine)
• Age
26 years, 10 months, 19 days
• Alexa Rank
#6.782, unicef.org is in the world's top 10.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from October 17, 2019 to October 22, 2020.
Title Tag
UNICEF
Length: 6 (recommended: 10 to 70)
Meta Description
UNICEF works in more than 190 countries and territories to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere.
Length: 170 (recommended: 50 to 160)
Google preview
Desktop Version

UNICEF

https://unicef.org

UNICEF works in more than 190 countries and territories to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhe...

Mobile Version

Favicon for unicef.org https://unicef.org

UNICEF

UNICEF works in more than 190 countries and territories to reach the most disadvantaged children and adolescents – and to protect...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by unicef.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
UNICEF Confidence: 88% Arrow up

The United Nations International Children's Emergency Fund (UNICEF) is a United Nations (UN) programme headquartered in New York City that provides humanitarian and developmental assistance to children and mothers in developing countries.

It is one of the members of the United Nations Development Group and its executive committee.

Children's rights Confidence: 74% Arrow up

Children's rights are the human rights of children with particular attention to the rights of special protection and care afforded to minors.

The Convention on the Rights of the Child (CRC) of 1989 defines a child as any human person who has not reached the age of eighteen years.

Children's rights includes their right to association with both parents, human identity as well as the basic needs for physical protection, food, universal state-paid education, health care, and criminal laws appropriate for the age and development of the child, equal protection of the child's civil rights, and freedom from discrimination on the basis of the child's race, gender, sexual orientation, gender identity, national origin, religion, disability, color, ethnicity, or other characteristics.

Interpretations of children's rights range from allowing children the capacity for autonomous action to the enforcement of children being physically, mentally and emotionally free from abuse, though what constitutes "abuse" is a matter of debate.

Other definitions include the rights to care and nurturing.

Human rights Confidence: 73% Arrow up

Human rights are moral principles or norms, which describe certain standards of human behaviour, and are regularly protected as legal rights in municipal and international law.

They are commonly understood as inalienable fundamental rights "to which a person is inherently entitled simply because she or he is a human being," and which are "inherent in all human beings" regardless of their nation, location, language, religion, ethnic origin or any other status.

They are applicable everywhere and at every time in the sense of being universal, and they are egalitarian in the sense of being the same for everyone.

They require empathy and the rule of law and impose an obligation on persons to respect the human rights of others.

They should not be taken away except as a result of due process based on specific circumstances; for example, human rights may include freedom from unlawful imprisonment, torture, and execution.

Discrimination Confidence: 71% Arrow up

In human social affairs, discrimination is treatment or consideration of, or making a distinction in favor of or against, a person or thing based on the group, class, or category to which the person or thing is perceived to belong rather than on individual attributes.

This includes treatment of an individual or group, based on their actual or perceived membership in a certain group or social category, "in a way that is worse than the way people are usually treated".

It involves the group's initial reaction or interaction going on to influence the individual's actual behavior towards the group leader or the group, restricting members of one group from opportunities or privileges that are available to another group, leading to the exclusion of the individual or entities based on logical or irrational decision making.

Adolescence Confidence: 68% Arrow up

Adolescence is a transitional stage of physical and psychological development that generally occurs during the period from puberty to legal adulthood (age of majority).

Adolescence is usually associated with the teenage years, but its physical, psychological or cultural expressions may begin earlier and end later.

For example, puberty now typically begins during preadolescence, particularly in females.

Physical growth (particularly in males), and cognitive development can extend into the early twenties.

Thus age provides only a rough marker of adolescence, and scholars have found it difficult to agree upon a precise definition of adolescence.

WEBSITE SPEED

unicef.org website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

51%

unicef.org is faster than approximately 51 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #6.782 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for unicef.org

Daily visitors by country

  • unicef.org daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (6.5%)
  • Flag for United States of AmericaUnited States of America (9.6%)
  • Flag for BelgiumBelgium (4.3%)
  • Flag for NigeriaNigeria (5.3%)
  • Flaf icon for other countryOthers (74.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #9.148
Flag for IndonesiaIndonesia #6.280
Flag for EgyptEgypt #4.860
Flag for BangladeshBangladesh #2.302
Flag for TurkeyTurkey #13.621

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How unicef.org looks like on a mobile device such as an iPhone.

Tablet
How unicef.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 13% #006080
  • 11% #000000
  • 10% #20b0e0
  • 7% #ffffff
  • 6% #005070
  • 6% #e0e0d0
  • 6% #001010
  • 3% #004060
  • 3% #f0f0f0
  • 3% #000010
  • 3% #0070a0
  • 2% #d0c010

Text/code ratio

unicef.org's text/code ratio is 3.66%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.66%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 12
  • <H3> 2
  • <H4> 3
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Campaign
Press release (2)
Page (4)
Photo essay
Unıcef’s work
<H3>
3rd level heading
Search unıcef
Take action
<H4>
4th level heading
Unıcef works in over 190 countries and territories to save children's lives, to defend their rights, and to help them fulfil their potential, from early childhood through adolescence. and we never give up.
Discover unıcef's work for every child, everywhere.
Get inspired, get involved. explore key unıcef campaigns and initiatives.
Alt attributes Arrow up

We found 22 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on unicef.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 34.755
  • Likes 8.563
  • Shares 21.972
  • Comments 4.220
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 03/10/1993 26 years, 10 months, 19 days ago
Last Modified 03/11/2019 10 months, 18 days ago
Nameservers Arrow up
Host IP Address Country
ns3-06.azure-dns.org 13.107.24.6 Flag for United StatesUnited States
ns1-06.azure-dns.com 40.90.4.6 Flag for United StatesUnited States
ns2-06.azure-dns.net 64.4.48.6 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.83.48.147
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

FAMILY & PARENTING > PARENTING - K-6 KIDS COMPETITORS IN UNITED STATES

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