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Whois & Analysis for yoplait.com

Dec 7, 2019 4:46 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
General Mills
• Address
One General Mills Blvd
• City
Golden Valley
• Zip Code
55426
• State
MN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for yoplait.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
General Mills See more
• Category
Food & Drink
• Online since
October 6, 1995 Explore Wayback Machine
• Age
29 years, 1 month, 1 day
• Alexa Rank
#979.701, yoplait.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on June 7, 2020.
Title Tag
Gluten Free Yogurt | Yoplait & Gogurt Yogurts | Yoplait
Length: 59 (recommended: 10 to 70)
Meta Description
Yoplait is a delicious gluten free yogurt with a wide selection of yogurt flavors. Learn more about Yoplait yogurts and Go-Gurt yogurt nutrition today.
Length: 151 (recommended: 50 to 160)
Google preview
Desktop Version

Gluten Free Yogurt | Yoplait & Gogurt Yogurts | Yoplait

https://yoplait.com

Yoplait is a delicious gluten free yogurt with a wide selection of yogurt flavors. Learn more about Yoplait yogurts and Go-Gurt yogurt nutrition today.

Mobile Version

https://yoplait.com

Gluten Free Yogurt | Yoplait & Gogurt Yogurts | Yoplait

Yoplait is a delicious gluten free yogurt with a wide selection of yogurt flavors. Learn more about Yoplait yogurts and Go-Gurt yo...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by yoplait.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Go-Gurt Confidence: 92% Arrow up

Go-Gurt, also known as Yoplait Tubes in Canada and as Frubes in the United Kingdom, is an American brand of processed sweetened yogurt marketed to children.

It is squeezed out of a tube directly into the mouth, instead of being eaten with a spoon.

It was introduced by General Mills' licensed Yoplait in 1999.

Yoplait Confidence: 89% Arrow up

Yoplait is the largest franchise brand of yogurt, jointly owned by United States–based food conglomerate General Mills and French dairy cooperative Sodiaal.

Yogurt Confidence: 83% Arrow up

Yogurt, yoghurt, or yoghourt (or; from; other spellings listed ) is a food produced by bacterial fermentation of milk.

The bacteria used to make yogurt are known as "yogurt cultures".

Fermentation of lactose by these bacteria produces lactic acid, which acts on milk protein to give yogurt its texture and characteristic tart flavor.

Cow's milk is commonly available worldwide, and, as such, is the milk most commonly used to make yogurt.

Milk from water buffalo, goats, ewes, mares, camels, and yaks is also used to produce yogurt where available locally.

Milk used may be homogenized or not (milk distributed in many parts of the world is homogenized); both types may be used, with substantially different results.

In North America, yogurt is sold plain, sweetened (with honey, sugar, or sugar substitutes), or sweetened and flavoured with fruit, vanilla, coffee and other flavours.

Gluten-free diet Confidence: 80% Arrow up

A gluten-free diet (GFD) is a diet that strictly excludes gluten, a mixture of proteins found in wheat and related grains, including barley, rye, oat, and all their species and hybrids (such as spelt, kamut, and triticale).

The inclusion of oats in a gluten-free diet remains controversial.

Oat toxicity in people with gluten-related disorders depends on the oat cultivar consumed because the immunoreactivities of toxic prolamins are different among oat varieties.

Furthermore, oats are frequently cross-contaminated with other gluten-containing cereals.

Flavor Confidence: 73% Arrow up

Flavor (or flavour; see spelling differences) is the sensory impression of food or other substance, and is determined primarily by the chemical senses of taste and smell.

The "trigeminal senses", which detect chemical irritants in the mouth and throat, as well as temperature and texture, are also important to the overall gestalt of flavor perception.

The flavor of the food, as such, can be altered with natural or artificial flavorants which affect these senses.

WEBSITE SPEED

yoplait.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

70%

yoplait.com is faster than approximately 70 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #979.701 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How yoplait.com looks like on a mobile device such as an iPhone.

Tablet
How yoplait.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 32% #ffffff
  • 30% #f0f0f0
  • 13% #d02030
  • 2% #d0b0b0
  • 2% #c06060
  • 1% #e09090
  • 1% #ffe0e0
  • 1% #fff0f0
  • 1% #b04040
  • 1% #f0c0c0
  • 1% #902060
  • 1% #d05050

Text/code ratio

yoplait.com's text/code ratio is 5.21%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.21%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Find your family’s favorite
<H2>
2nd level heading
Yoplait favorites
ıntroducing the new yoplait smoothie
New yoplait smooth
Win big with yoplait
Yoplait presents...a big little back-to-school win
<H3>
3rd level heading
Follow us on facebook and stay up on the yoplait news.
Follow us on ınstagram to add more fun to your day.
Follow us on pinterest recipes and more.
Follow us on twitter to get in on the conversations.
Alt attributes Arrow up

We found 20 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on yoplait.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 23.705
  • Likes 16.673
  • Shares 4.427
  • Comments 2.605

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 10/06/1995 29 years, 1 month, 1 day ago
Last Modified 10/01/2018 6 years, 1 month, 5 days ago
Expiration Date 10/05/2020 Expired
Nameservers Arrow up
Host IP Address Country
mgoextdns2.genmills.com 146.217.15.253 Flag for United StatesUnited States
jfbextdns1.genmills.com 146.217.5.189 Flag for United StatesUnited States
mgoextdns1.genmills.com 146.217.15.254 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Pillsbury Company
  • IP Address
  • 153.13.149.52
  • Country
  • Flag for United StatesUnited States
  • Region
  • Minnesota , Golden Valley
  • Latitude and Longitude
  • 44.9788 : -93.3905
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