yotpo.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

SEO SCORE

yotpo.com
Make your link ↑ do-follow

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

Private

• Category

Business > Marketing

• Online since

August 30, 2010 Explore Wayback Machine

• Age

14 years, 2 months, 17 days

• Alexa Rank

#19.864, yotpo.com is in the world's top 20.000 websites!

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opens a new window

TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on September 6, 2020.

✅ Title Tag

eCommerce Marketing Platform | Yotpo
Length: 36 (recommended: 10 to 70)

❌ Meta Description

Yotpo is a eCommerce marketing platform with the most advanced solutions for customer reviews, visual marketing, loyalty, and referrals. Find out more about how your brand can drive growth with Yotpo here.
Length: 205 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

eCommerce Marketing Platform | Yotpo

https://yotpo.com

Yotpo is a eCommerce marketing platform with the most advanced solutions for customer reviews, visual marketing, loyalty, and referrals. Find out more about how your...

Mobile Version

https://yotpo.com

eCommerce Marketing Platform | Yotpo

Yotpo is a eCommerce marketing platform with the most advanced solutions for customer reviews, visual marketing, loyalty, and refe...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://yotpo.com	https://www.yotpo.com/
https://yotpo.com	https://www.yotpo.com/
http://www.yotpo.com	https://www.yotpo.com/
https://www.yotpo.com	https://www.yotpo.com/

✅ Robots.txt

https://yotpo.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by yotpo.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Visual marketing Confidence: 81%

Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design.

E-commerce Confidence: 80%

E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

Brand Confidence: 69%

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising.

Customer Confidence: 68%

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration. An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ). Such distinctions have no contemporary semantic weight.

WEBSITE SPEED

✅ yotpo.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

51%

yotpo.com is faster than approximately 51 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #19.864 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

India (4.8%)
United States of America (58.9%)
Australia (6.7%)
Canada (5.8%)
Others (23.8%)

Traffic country ranks

Country	Rank
India	#31.294
Turkey	#41.406
Israel	#4.074
Philippines	#10.838
Pakistan	#23.471
United States of America	#4.827
Australia	#3.345
Canada	#7.172

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How yotpo.com looks like on a mobile device such as an iPhone.

Tablet
How yotpo.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

58% #ffffff
12% #f0f0ff
12% #f0f0f0
4% #f0ffff
3% #e0e0f0
1% #fffff0
1% #000000
1% #d0e0f0
1% #8080a0
1% #fff0ff
1% #2070e0
1% #d0a0f0

Text/code ratio

ⓘ yotpo.com's text/code ratio is 6.23%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 6.23%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 2
<H2> 1
<H3> 6
<H4> 1
<H5> 0
<H6> 0

<H1>

Top level heading
Great brands are built on happy customers
Accelerate growthwith user-generated content

<H2>

2^nd level heading
Ecommerce marketing platform

<H3>

3^rd level heading
Reviews & ratings
Loyalty & referrals
Visual marketing
Yotpo powers the world's fastest-growing brands
ıntegrate yotpo seamlessly with your entire marketing stack
Join the world'sfastest-growing brands

<H4>

4^th level heading
ınterested ın yotpo?

❌ Alt attributes

We found 58 images on this website.
4 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	https://www.facebook.com/tr?id=458308217671483&ev=PageView&noscript=1	1
	https://dc.ads.linkedin.com/collect/?pid=39093&fmt=gif	1
	//trc.taboola.com/1166605/log/3/unip?en=page_view	1
	https://q.quora.com/_/ad/d65ede2775e245fe8cdf904c7a1992b2/pixel?tag=ViewContent&noscript=1	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on yotpo.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 70 links on the homepage of this website.

ⓘ Internal links : 58

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
	image	/
Reviews & RatingsCollect and display customer content using the power of AI.	text	https://www.yotpo.com/platform/reviews/
Visual MarketingShowcase customer photos and videos across the buyer journey.	text	https://www.yotpo.com/platform/visual-marketing/
Loyalty & ReferralsCreate custom-tailored loyalty and referral programs.	text	https://www.yotpo.com/platform/loyalty/
Consumer InsightsBreakdown customer feedback into powerful consumer data.	text	https://www.yotpo.com/platform/insights/
IntegrationsIntegrate seamlessly with the tech you already use.	text	https://www.yotpo.com/integrations/
Case StudiesFind out what our customers love about our platform.	text	https://www.yotpo.com/customers/
Customer SuccessMeet the team that ensures you get the most out of Yotpo.	text	https://www.yotpo.com/customer-success/
Inspiration GallerySee how industry-leading brands use Yotpo.	text	https://www.yotpo.com/inspiration/
Enterprise	text	https://www.yotpo.com/enterprise/
Plans	text	https://www.yotpo.com/pricing/
Loyalty Program GeneratorSee what a loyalty program could look like for you.	text	https://www.yotpo.com/loyalty-program-generator/
D2C Marketing CourseFree lessons written for and by industry leaders.	text	https://www.yotpo.com/direct-to-consumer-ecommerce-marketing/
Google Shopping GuideEverything you need to know about Google Shopping ads	text	https://www.yotpo.com/google-shopping-guide/
Agency PartnersConnect with industry-leading eCommerce agencies.	text	https://www.yotpo.com/agencies/
Yotpo VoiceeCommerce industry interviews, strategies, and data.	text	https://www.yotpo.com/blog/
eCommerce DataStats, benchmarks, and data-filled reports.	text	https://www.yotpo.com/blog/collection/ecommerce-data/
Interviews & IdeasGet inside the minds of eCommerce leaders.	text	https://www.yotpo.com/blog/collection/brand-interviews/
Company and ProductThe latest on Yotpo announcements & product updates.	text	https://www.yotpo.com/blog/collection/company-news/
Digital MarketingFrom Facebook Ads to Google Shopping, and more.	text	https://www.yotpo.com/blog/collection/digital-marketing/
On-Site ExperienceBest practices for optimizing your eCommerce website.	text	https://www.yotpo.com/blog/collection/on-site-experience/
Customer RetentionKey strategies for building brand loyalty.	text	https://www.yotpo.com/blog/collection/customer-retention/
Yotpo VoiceYour source for everything eCommerce marketing.	text	https://www.yotpo.com/blog/
Learn more	text	https://www.yotpo.com/platform/reviews/
Learn more	text	https://www.yotpo.com/platform/loyalty/
Learn more	text	https://www.yotpo.com/platform/visual-marketing/
	image	/case-studies/untuckit/
	image	/case-studies/brooklinen/
	image	/case-studies/greats/
All Integrations	text	/integrations/
Reviews & Ratings	text	https://www.yotpo.com/platform/reviews/
Visual Marketing	text	https://www.yotpo.com/platform/visual-marketing/
Loyalty & Referrals	text	https://www.yotpo.com/platform/loyalty/
Consumer Insights	text	https://www.yotpo.com/platform/insights/
Integrations	text	https://www.yotpo.com/integrations/
AI Engine	text	https://www.yotpo.com/ai/
Get Started	text	https://www.yotpo.com/growth/
Google Shopping Guide	text	https://www.yotpo.com/google-shopping-guide/
Inspiration Gallery	text	https://www.yotpo.com/inspiration/
Loyalty Program Generator	text	https://www.yotpo.com/loyalty-program-generator/
Loyalty Playbook	text	https://www.yotpo.com/direct-to-consumer-loyalty-playbook/
D2C Marketing Course	text	/direct-to-consumer-ecommerce-marketing/
Glossary	text	https://www.yotpo.com/glossary/
Success Stories	text	https://www.yotpo.com/customers/
Content Library	text	https://www.yotpo.com/resources/
App Market	text	/integrations/
Partner Program	text	/partners/
Agency Partners	text	/agencies/
Contact Us	text	/contact-us/
Jobs	text	https://www.yotpo.com/jobs/

ⓘ External links : 12

Anchor	Type	URL
Destination:D2C ConferenceLearn more about Yotpo’s annual conference.	text	https://destination.yotpo.com
Featured: AWiENominate an Amazing Woman in eCommerce.	text	https://www.womeninecomm.com/
Log in	text	https://yap.yotpo.com/
Women in eCommerce	text	https://www.womeninecomm.com
D2C Revolution	text	https://www.d2crevolution.com/?utm_source=yotpo.com&utm_medium=footer&utm_campaign=d2c_revol...
Destination:D2C Conference	text	https://destination.yotpo.com
Help Center	text	https://support.yotpo.com/en
Status	text	http://status.yotpo.com/
API Documentation	text	https://apidocs.yotpo.com/reference
	image	https://www.facebook.com/yotpo
	image	https://www.linkedin.com/company/yotpo
	image	https://www.twitter.com/yotpo

DOMAIN REGISTRAR

ⓘ Domain Registrar	GODADDY.COM, LLC
ⓘ Registration Date	08/30/2010 14 years, 2 months, 17 days ago
ⓘ Last Modified	04/16/2019 5 years, 7 months, 3 days ago
ⓘ Expiration Date	04/16/2021 Expired

Nameservers

Host	IP Address	Country
ns-78.awsdns-09.com	205.251.192.78	United States
ns-871.awsdns-44.net	205.251.195.103	United States
ns-1974.awsdns-54.co.uk	205.251.199.182	United States
ns-1194.awsdns-21.org	205.251.196.170	United States

SERVER DETAILS

ⓘ Service Provider (ISP)
Amazon Technologies Inc.
ⓘ IP Address
3.225.24.228
ⓘ Country
United States
ⓘ Region
Virginia , Ashburn
ⓘ Latitude and Longitude
39.0438 : -77.4874

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