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SEO Report for marylandzoo.org

December 7, 2019 5:19 PM
Desktop screen Desktop screenshot for marylandzoo.org

SEO SCORE

Favicon for marylandzoo.orgmarylandzoo.org
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Pets
• Online since
April 21, 2004 (explore Wayback Machine)
• Age
16 years, 3 months, 23 days
• Alexa Rank
#903.941, marylandzoo.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 28, 2020.
Title Tag
The Maryland Zoo in Baltimore
Length: 29 (recommended: 10 to 70)
Meta Description
Come explore the Maryland Zoo in Baltimore - we are a nonprofit focused on connecting you to amazing animals and the wonder of our living world.
Length: 144 (recommended: 50 to 160)
Google preview
Desktop Version

The Maryland Zoo in Baltimore

https://marylandzoo.org

Come explore the Maryland Zoo in Baltimore - we are a nonprofit focused on connecting you to amazing animals and the wonder of our living world.

Mobile Version

Favicon for marylandzoo.org https://marylandzoo.org

The Maryland Zoo in Baltimore

Come explore the Maryland Zoo in Baltimore - we are a nonprofit focused on connecting you to amazing animals and the wonder of our...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by marylandzoo.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
The Maryland Zoo in Baltimore Confidence: 87% Arrow up

"The Maryland Zoo" — also known as "The Maryland Zoo in Baltimore" and formerly known as the"The Baltimore City Zoo" or the "Baltimore Zoo" — is a 135-acre park located in historic Druid Hill Park in the northwestern area of the City of Baltimore, Maryland, (U.S.A), with the postal address of 1876 Mansion House Drive.

Druid Hill was opened in 1860 as the first major park purchase by the City under foreseeing Mayor Thomas Swann (1809-1883), (and later Governor of Maryland) and was later designed by famed nationally-known landscaper Frederick Law Olmsted (1822-1903), with additional work on various park buildings contributed by future Baltimore City Hall architect George A. Frederick (1842-1924), and Park Commissioner John H.B.

Latrobe (son of earlier famed British-American architect Benjamin Henry Latrobe [1764-1820]), who also was an accomplished lawyer, author, artist, amateur architect and civic leader.

Olmsted had earlier won a contest for the design of plans for New York City's famed Central Park in mid-town Manhattan in 1858, a year after it opened, and worked on the massive public works project during its construction from 1858 to 1873.

The Maryland Zoo is now currently home to over 2,000 animals, and is accredited by the Association of Zoos and Aquariums (AZA).

WEBSITE SPEED

marylandzoo.org website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

54%

marylandzoo.org is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #903.941 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for marylandzoo.org

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How marylandzoo.org looks like on a mobile device such as an iPhone.

Tablet
How marylandzoo.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 19% #f0f0e0
  • 13% #f0f0f0
  • 12% #ffffff
  • 12% #a0b0a0
  • 5% #708070
  • 4% #304040
  • 4% #809080
  • 4% #fff0f0
  • 3% #90a090
  • 3% #fffff0
  • 3% #808060
  • 3% #707050

Text/code ratio

marylandzoo.org's text/code ratio is 7.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 9
  • <H3> 7
  • <H4> 8
  • <H5> 36
  • <H6> 9

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Gone wild (2)
The new african journey (2)
Winter savings (2)
Newborn baby chimp (2)
Engaging people with the wonder of the living world
<H3>
3rd level heading
10am (2)
4pm (2)
Polar bear express
ı’m interested in
#allforanımals
<H4>
4th level heading
Holiday shopping (2)
Now open! (2)
Beary cool (2)
Meet lola (2)
<H5>

For a better readability, only the first 20 <H5> tags are shown below.

5th level heading
Closed today
Tomorrow’s activities
Penguin feeding (2)
Bobcat keeper chat
Polar bear watch keeper chat
<H6>
6th level heading
Free parking
@marylandzoo (2)
Stay connected
Help name maryland’s newest penguin chick!
Name a penguin chick
Alt attributes Arrow up

We found 39 images on this website.
30 ALT attributes are missing on your image tags. The issue affects 21 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on marylandzoo.org https://www.marylandzoo.org/wp-content/uploads/2019/11/Penguin-Adopt-Ornament-Header.jpg 2
Image with missing alt attribute found on marylandzoo.org https://www.marylandzoo.org/wp-content/uploads/2019/06/AJ-WebHeader2.png 2
Image with missing alt attribute found on marylandzoo.org https://www.marylandzoo.org/wp-content/uploads/2019/12/WinterPrices-HomepageSlider2019.jpg 2
Image with missing alt attribute found on marylandzoo.org https://www.marylandzoo.org/wp-content/uploads/2017/03/home_elephant.png 1
Image with missing alt attribute found on marylandzoo.org https://www.marylandzoo.org/wp-content/themes/mission/assets/images/giraffection.png 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 30 images on marylandzoo.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.443
  • Likes 1.126
  • Shares 4.221
  • Comments 96
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 04/21/2004 16 years, 3 months, 23 days ago
Last Modified 01/26/2016 4 years, 6 months, 19 days ago
Nameservers Arrow up
Host IP Address Country
ns43.domaincontrol.com 97.74.101.22 Flag for United StatesUnited States
ns44.domaincontrol.com 173.201.69.22 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.203.207.26
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676

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