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Whois & Analysis for silkroad.com

Dec 5, 2019 6:55 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
SilkRoad Technology, Inc.
• City
Chicago
• Zip Code
60654
• State
IL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for silkroad.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
SilkRoad Technology, Inc. See more
• Category
Business  >  Business Software
• Online since
April 20, 1993 Explore Wayback Machine
• Age
31 years, 7 months, 29 days
• Alexa Rank
#12.626, silkroad.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

Redirection
silkroad.com redirects to https://silkroadtechnology.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 21, 2020.
Title Tag
Strategic Employee Onboarding & Talent Management | SilkRoad
Length: 64 (recommended: 10 to 70)
Meta Description
Onboarding software from SilkRoad Technology gives you the ability to keep employees engaged. Learn how we can optimize your employee's experience today.
Length: 153 (recommended: 50 to 160)
Google preview
Desktop Version

Strategic Employee Onboarding & Talent Management | SilkRoad

https://silkroad.com

Onboarding software from SilkRoad Technology gives you the ability to keep employees engaged. Learn how we can optimize your employee's experience today.

Mobile Version

https://silkroad.com

Strategic Employee Onboarding & Talent Management | SilkRoad

Onboarding software from SilkRoad Technology gives you the ability to keep employees engaged. Learn how we can optimize your emplo...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by silkroad.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Onboarding Confidence: 76% Arrow up

Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders.

Tactics used in this process include formal meetings, lectures, videos, printed materials, or computer-based orientations to introduce newcomers to their new jobs and organizations.

Research has demonstrated that these socialization techniques lead to positive outcomes for new employees such as higher job satisfaction, better job performance, greater organizational commitment, and reduction in occupational stress and intent to quit.

These outcomes are particularly important to an organization looking to retain a competitive advantage in an increasingly mobile and globalized workforce.

In the United States, for example, up to 25% of workers are organizational newcomers engaged in an onboarding process.

The term Induction is used instead in regions such as Australia, New Zealand parts of Europe and Canada.

This is known in some parts of the world as "training.".

Silk Road Confidence: 73% Arrow up

The Silk Road or Silk Route was an ancient network of trade routes that were for centuries central to cultural interaction through regions of the Asian continent connecting the East and West and stretching from the Korean peninsula and Japan to the Mediterranean Sea.

Talent management Confidence: 72% Arrow up

Talent management refers to the anticipation of required human capital for an organization and the planning to meet those needs.

The field increased in popularity after McKinsey's 1997 research and the 2001 book on The War for Talent.

Employment Confidence: 70% Arrow up

Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

Employees work in return for payment, which may be in the form of an hourly wage, by piecework or an annual salary, depending on the type of work an employee does or which sector she or he is working in.

Employees in some fields or sectors may receive gratuities, bonus payment or stock options.

In some types of employment, employees may receive benefits in addition to payment.

Benefits can include health insurance, housing, disability insurance or use of a gym.

Employment is typically governed by employment laws or regulations or legal contracts.

Technology Confidence: 69% Arrow up

Technology ("science of craft", from Greek, techne, "art, skill, cunning of hand"; and) is the collection of techniques, skills, s and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation.

Technology can be the knowledge of techniques, processes, and the like, or it can be embedded in machines which can be operated without detailed knowledge of their workings.

WEBSITE SPEED

silkroad.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

72%

silkroad.com is faster than approximately 72 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #12.626 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • silkroad.com daily visitors distribution - Total: 6 countries
  • Flag for IndiaIndia (3.3%)
  • Flag for United States of AmericaUnited States of America (69.6%)
  • Flag for CanadaCanada (7.6%)
  • Flaf icon for other countryOthers (19.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #33.006
Flag for United States of AmericaUnited States of America #3.147
Flag for Tanzania, United Republic ofTanzania, United Republic of #674
Flag for NigeriaNigeria #15.176
Flag for ArgentinaArgentina #5.620

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How silkroad.com looks like on a mobile device such as an iPhone.

Tablet
How silkroad.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 37% #ffffff
  • 17% #f0f0ff
  • 14% #f0f0f0
  • 7% #104070
  • 7% #003070
  • 6% #d0e0f0
  • 2% #c0d0e0
  • 2% #f0ffff
  • 1% #b0c0d0
  • 1% #0070d0
  • 1% #0060c0
  • 1% #0050a0

Text/code ratio

silkroad.com's text/code ratio is 9.31%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.31%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 1
  • <H4> 8
  • <H5> 0
  • <H6> 1
<H1>
Top level heading
We own onboarding
<H2>
2nd level heading
The strategic onboarding journey
Why silkroad technology?
Resource center
Talk to an expert
Privacy settings
<H3>
3rd level heading
With the slider, you can enable or disable different types of cookies:
<H4>
4th level heading
This website will: (4)
This website won't: (4)
<H6>
6th level heading
When good enough isn’t good enough
Alt attributes Arrow up

We found 92 images on this website.
40 ALT attributes are missing on your image tags. The issue affects 36 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on silkroad.com https://3m2ynsal4ia3gxj1mfjs6f15-wpengine.netdna-ssl.com/wp-content/uploads/2019/09/solutions_menu.j... 1
Image with missing alt attribute found on silkroad.com https://3m2ynsal4ia3gxj1mfjs6f15-wpengine.netdna-ssl.com/wp-content/uploads/2019/09/security_menu.jp... 1
Image with missing alt attribute found on silkroad.com https://3m2ynsal4ia3gxj1mfjs6f15-wpengine.netdna-ssl.com/wp-content/uploads/2019/09/integrations_men... 1
Image with missing alt attribute found on silkroad.com https://3m2ynsal4ia3gxj1mfjs6f15-wpengine.netdna-ssl.com/wp-content/uploads/2019/09/automotive_menu.... 1
Image with missing alt attribute found on silkroad.com https://3m2ynsal4ia3gxj1mfjs6f15-wpengine.netdna-ssl.com/wp-content/uploads/2019/09/financial_menu.j... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 40 images on silkroad.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 3
  • Likes 0
  • Shares 3
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 04/20/1993 31 years, 7 months, 29 days ago
Last Modified 04/17/2019 5 years, 8 months, 2 days ago
Expiration Date 04/21/2020 Expired
Nameservers Arrow up
Host IP Address Country
udns1.ultradns.net 204.69.234.1 Flag for United StatesUnited States
udns2.ultradns.net 204.74.101.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 104.197.244.122
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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