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SEO Report for stlzoo.org

December 6, 2019 2:23 PM
Desktop screen Desktop screenshot for stlzoo.org

SEO SCORE

Favicon for stlzoo.orgstlzoo.org
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Category
Pets
• Online since
October 5, 1996 (explore Wayback Machine)
• Age
23 years, 4 months, 24 days
• Alexa Rank
#259.126, stlzoo.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 19, 2020.
Title Tag
Home | Saint Louis Zoo
Length: 22 (recommended: 10 to 70)
Meta Description
17,000+ animals from 600 species on over 90 acres, including an Insectarium, Children's Zoo, Penguin & Puffin Coast and a Zooline Railroad. Site has general information, animal photos, ...
Length: 192 (recommended: 50 to 160)
Google preview
Desktop Version

Home | Saint Louis Zoo

https://stlzoo.org

17,000+ animals from 600 species on over 90 acres, including an Insectarium, Children's Zoo, Penguin & Puffin Coast and a Zooline Railroad. Site has general info...

Mobile Version

Favicon for stlzoo.org https://stlzoo.org

Home | Saint Louis Zoo

17,000+ animals from 600 species on over 90 acres, including an Insectarium, Children's Zoo, Penguin & Puffin Coast and a Zool...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by stlzoo.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Saint Louis Zoo Confidence: 89% Arrow up

The Saint Louis Zoological Park, commonly known as the Saint Louis Zoo, is a zoo in Forest Park in St. Louis, Missouri, United States.

It is recognized as a leading zoo in animal management, research, conservation, and education.

The zoo is accredited by the Association of Zoos and Aquariums (AZA).

Admission is free based on a public subsidy from a cultural tax district, the Metropolitan Zoological Park and Museum District (ZMD); fees are charged for some special attractions.

A special feature is the narrow gauge Emerson Zooline Railroad with passenger trains pulled by Chance Rides C.P.

Huntington locomotives that encircle the zoo, stopping at the more popular attractions.

Insectarium Confidence: 77% Arrow up

An insectarium is a live insect zoo, or a museum or exhibit of live insects.

Insectariums often display a variety of insects and similar arthropods, such as spiders, beetles, cockroaches, ants, bees, millipedes, centipedes, crickets, grasshoppers, stick insects, scorpions, and mantids.

Displays can focus on learning about insects, types of insects, their habitats, why they are important, and the work of entomologists, arachnologists, and other scientists that study terrestrial arthropods and similar animals.

Atlantic puffin Confidence: 72% Arrow up

The Atlantic puffin ('), also known as the common puffin', is a species of seabird in the auk family.

It is the only puffin native to the Atlantic Ocean; two related species, the tufted puffin and the horned puffin, are found in the northeastern Pacific.

The Atlantic puffin breeds in Iceland, Norway, Greenland, Newfoundland and many North Atlantic islands, and as far south as Maine in the west and the British Isles in the east.

Although it has a large population and a wide range, the species has declined rapidly, at least in parts of its range, resulting in it being rated as vulnerable by the IUCN.

On land, it has the typical upright stance of an auk.

At sea, it swims on the surface and feeds mainly on small fish, which it catches by diving underwater, using its wings for propulsion.

Penguin Confidence: 70% Arrow up

Penguins (order Sphenisciformes, family Spheniscidae) are a group of aquatic, flightless birds.

They live almost exclusively in the Southern Hemisphere, with only one species, the Galapagos penguin, found north of the equator.

Highly adapted for life in the water, penguins have countershaded dark and white plumage, and their wings have evolved into flippers.

Most penguins feed on krill, fish, squid and other forms of sealife caught while swimming underwater.

They spend about half of their lives on land and half in the oceans.

Species Confidence: 68% Arrow up

In biology, a species (abbreviated sp., with the plural form species abbreviated spp) is the basic unit of biological classification and a taxonomic rank.

A species is often defined as the largest group of organisms in which two individuals can produce fertile offspring, typically by sexual reproduction.

While this definition is often adequate, looked at more closely it is problematic.

For example, with hybridisation, in a species complex of hundreds of similar microspecies, or in a ring species, the boundaries between closely related species become unclear.

Other ways of defining species include similarity of DNA, morphology, or ecological niche.

WEBSITE SPEED

stlzoo.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.4s

This domain loads at the median speed of 0.4 seconds.

Speed Percentile

97%

stlzoo.org is faster than approximately 97 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #259.126 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for stlzoo.org

Daily visitors by country

  • stlzoo.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (88.0%)
  • Flaf icon for other countryOthers (12%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #61.095

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How stlzoo.org looks like on a mobile device such as an iPhone.

Tablet
How stlzoo.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #f0f0f0
  • 26% #105090
  • 12% #ffffff
  • 3% #5070a0
  • 3% #f0ffff
  • 2% #e0f0ff
  • 2% #90a0c0
  • 2% #e0e0f0
  • 2% #a0c0d0
  • 1% #205030
  • 1% #fffff0
  • 1% #b0d0e0

Text/code ratio

stlzoo.org's text/code ratio is 16.04%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 16.04%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 12
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Saint louis zoo
<H2>
2nd level heading
Explore the zoo
See what’s happening at the zoo
Wild lights
Sensory night
Holiday hours
<H3>
3rd level heading
Vısıt
More to do
Contact
Stay connected
Alt attributes Arrow up

We found 30 images on this website.
25 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on stlzoo.org https://www.stlzoo.org/files/9613/9146/2367/tortise-1170x150.jpg 1
Image with missing alt attribute found on stlzoo.org https://www.stlzoo.org/files/2813/9146/2342/lion-1170x150.jpg 1
Image with missing alt attribute found on stlzoo.org https://www.stlzoo.org/files/4513/9146/2326/gazelle-1170x150.jpg 1
Image with missing alt attribute found on stlzoo.org https://www.stlzoo.org/files/8713/9146/2318/black-white-lemur-980x150.jpg 1
Image with missing alt attribute found on stlzoo.org https://www.stlzoo.org/files/8314/3449/2009/Polar-Bear-Interior-Page-Header-1170x150.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 25 images on stlzoo.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.376
  • Likes 1.431
  • Shares 2.909
  • Comments 1.036
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 10/05/1996 23 years, 4 months, 24 days ago
Last Modified 01/27/2017 3 years, 1 month ago
Nameservers Arrow up
Host IP Address Country
dns2.primary.net 205.242.187.235 Flag for United StatesUnited States
dns1.primary.net 205.242.187.234 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Linode, LLC
  • IP Address
  • 23.239.25.194
  • Country
  • Flag for United StatesUnited States
  • Region
  • Texas , Dallas
  • Latitude and Longitude
  • 32.7767 : -96.797

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